Posted 2mo ago

Direct Client Partner - Business Growth

@ JCDecaux
London, England, United Kingdom
RemoteFull Time
Responsibilities:Lead negotiations, Develop partnerships, Drive revenue growth
Requirements Summary:Significant experience in partnerships, business development, or key account leadership within advertising/media; proven track record of negotiating complex, multi-stakeholder deals; experience with senior decision-makers; strong data-driven approach.
Save
Mark Applied
Hide Job
Report & Hide
Job Description
The Direct Client Partner is responsible for developing and scaling strategic commercial partnerships with medium to large businesses that drive revenue and long-term growth for the company. The role will own the partnerships strategy, from prospecting and proposition development through to negotiation, delivery, and optimization, whilst adhering to wider JCDecaux policy and ethics.

Reports into: Head of Commercial – Business Growth

What you'll be doing...

Strategy & Leadership

· Define and own the partnerships strategy focused on medium to large enterprises across priority sectors (e.g. retail, FMCG, travel, finance, tech, entertainment).

· Develop partners revenue within the range of 250K - £1m with no upper limit.

· Set clear targets (revenue, margin, retention, pipeline) and build a roadmap of strategic accounts and categories.

· Mentor others on partnership offerings; foster a high-performance, collaborative culture.

· Work closely with Sales, Marketing, Product, Data/Insights, and Operations to create integrated, scalable partnership propositions.

· Include a programmatic narrative to support traditional OOH with each partner.

Business Development & Relationship Management

· Identify and prioritise target partners that align with our audience, inventory, and strategic goals.

· Lead high-level outreach, pitch development, and senior-stakeholder engagement (C-suite, CMOs, Heads of Marketing, Media/Brand Directors, Partnership Directors).

· Build multi-year, high-value relationships, becoming a trusted advisor on advertising, media effectiveness, and customer engagement.

· Develop and manage robust account plans, including joint business plans, co-marketing initiatives, and innovation roadmaps.

Commercial & Negotiation

· Own the full commercial cycle: qualification, proposal, pricing, negotiation, contract closure, and renewal.

· Structure mutually beneficial partnership models (e.g. annual media commitments, long-term strategic agreements, sponsorships, co-branded initiatives, data/insight partnerships).

· Work with Finance and Legal to ensure deals are commercially sound and compliant with internal policies and regulations.

· Track and report on partnership forecasting, and performance against commercial KPIs.

Proposition Development & Go-to-Market

· Collaborate with Marketing and Product to design compelling, insight-led partnership propositions and packages tailored to medium–large businesses.

· Use audience, performance, and market data to evidence the impact of our advertising solutions and drive upsell/cross-sell.

· Lead the creation and delivery of high-impact presentations, proposals, and case studies.

· Champion the voice of the partner internally; feed market insight back into product and service development.

Performance, Measurement & Reporting

· Define KPIs and success metrics for all partnerships (revenue, renewal, campaign performance, brand outcomes).

· Oversee campaign and partnership performance reviews, ensuring insights are translated into clear recommendations.

· Produce regular reporting for senior leadership on pipeline, performance, risks, and opportunities.

A little bit about you...

Ability to communicate plans, ideas and solutions

· Consistently deliver the best results for advertisers by understanding and matching their objectives with the most appropriate JCDecaux media solution.

· Confident relationship builder and networker in this market at all levels of business, attending events, conferences and creating opportunities through thought leadership.

· Experience of senior external and internal partner management

· Natural leader and strong influencer

· Role model, accurately forecasting weekly revenues, working closely with other business growth teams, internal departments and management teams to meet these revenue commitments.

· Inspire discussions and presentations and have the personality to deliver these, bringing new clients to digital out-of-home.

· Professional, organised, have an eye for detail and recognise how to provide great customer service.

· Innovative and creative where problem solving is an opportunity.

Experience & Qualifications

· Significant experience in partnerships, business development, commercial or

key account leadership roles within:

· Advertising / media (OOH, digital, TV, radio, publishing, or digital platforms), or

· Closely related sectors (marketing technology, ad-tech, brand partnerships, sponsorships).

· Proven track record of building and managing strategic partnerships with medium and large businesses.

· Demonstrable success in negotiating complex, multi-stakeholder deals and long-term agreements.

· Experience working with senior decision-makers (CMO, Marketing Director, Chief Commercial Officer, etc.) on brand and media strategy.

· Strong background in using data and insights to build business cases and demonstrate advertising effectiveness.

· A track record in building new business and growing existing client spend.

· Sets the standard for insight, proposals and campaigns delivered to the client; highest knowledge on both client business issues and objectives and JCDecaux’s diverse portfolio.

· Confirmed creative thinker, quick and flexible approach to deliver timely solutions to complex briefs

· Extensive experience in people management and sales; wide geographical management i.e. remote management is crucial.

· A broad understanding of UK media, including regional / local media and particularly in respect of outdoor advertising and Digital advertising, and the ways in

A little bit more about us...
 

  • We believe in building a diverse and inclusive culture and positive employee experience. 

  • We are One Team, more than just ourselves.

  • We are customer first, we understand, and help solve our customers’ problems.

  • We Test & Learn, we are empowered to learn and grow, unafraid of change.

  • We choose to care, we are committed to doing the right thing, the right way.

It’s really important to us that we give as much to our colleagues as they give to us.

Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves.

We believe that diversity of thought, experience and background provides the platform for great creativity,

We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.

Many of our Colleagues work flexibly in many different ways. Please talk to us at interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking.

About our recruitment process….

1. You find or get sent this job advert, read it, and feel like you’re you’d be a great addition to the JCD family.

2. You send in your application to let us know you’re interested.

3. We see your application, get excited, and give you a call.

4. You’ll meet us twice, depending on the role prepare a presentation and we’ll get to know each other.

5. You’ll begin your journey with us, we're excited to support and develop you throughout your career.