Digital Marketing Analyst
Denver, CO.
Reports To: Vice President of Marketing
Founded in 2008, YES Communities has firmly established itself as a national leader in the real estate industry providing unique long-term high-quality housing options to our residents at an affordable cost. Our Denver Home Office is comprised of a diverse full-service team committed to integrity, collaboration and innovation as we continue to operate best-in-class manufactured home communities across 23 states. Our commitment to improving communities and enhancing the lives of our residents is evidenced by our long-standing industry presence and the experience of our leadership team, which has cemented YES Communities as a pre-eminent leader in the manufactured housing sector. To ensure our continued success, we are proud to offer a fast-paced dynamic environment where we empower our team members to share their vision to help drive the business forward.
The Digital Marketing Analyst is responsible for driving qualified traffic, leads, and conversions across digital channels for our communities and home listings. This role blends data analysis with hands-on campaign execution to optimize performance across paid, owned, and earned media. You will manage relationships with 3rd party advertisers such as Zillow and MHVillage and assist with digital advertising efforts with the digital agency Basis/Upside. You will perform ongoing reporting and analysis using Google Analytics, HubSpot, and other marketing tools to provide the VP of Marketing with weekly updates on traffic, conversions, engagement, and ROI of campaigns.
Essential Functions:
- Analyze the performance of digital campaigns, including paid search, display, social, email, and SEO.
- Track and report on KPIs such as cost per lead (CPL), conversion rate, and ROI.
- Manage and optimize campaigns across platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Monitor website performance using Google Analytics and recommend UX improvements.
- Build dashboards and reporting using a variety of tools such as Looker Studio.
- Conduct A/B testing on ads, landing pages, and email campaigns.
- Partner with sales and leasing teams to track lead quality and conversion to close ratio.
- Analyze listing performance across online real estate marketplace platforms such as Zillow, Realtor.com, and Apartments.com.
- Identify trends in local markets, audience behavior, and competitive positioning.
- Support SEO strategy including keyword research, content recommendations, and local search optimization.
Qualifications:
- Thorough experience with WordPress is required.
- Experience in real estate or multifamily property management marketing is preferred.
- Strong analytical mindset with proficiency in Excel or Google Sheets.
- Hands-on experience with ad platforms and analytics tools.
- Understanding of CRM systems. Experience with Hubspot is preferred.
- Familiarity with attribution models and marketing funnels.
- Ability to translate data into actionable insights.
The YES Difference
Competitive salary | Comprehensive health benefits | Life, long and short-term disability insurance | 401(k) with company match
YES I can help * YES We are a team * YES We add value * YES We build community
YES Communities is an Equal Opportunity Employer