HiringCafe
Posted 2mo ago

Marketing Intern - China

@ ETS
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Beijing, Beijing, China
HybridPart Time, Contract
Responsibilities:Campaign planning, Content creation
Requirements Summary:Part-time/hybrid marketing internship in China; college student; BA/BS; 0+ years experience; no direct reports.
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Job Description

About ETS:

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.


Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.


 


"Boost Your Summer" is a summer engagement initiative designed for college and high school students who are beginning to plan their overseas study journey. Led and executed by ETS China’s summer interns, the program provides informative, inspiring, and interactive TOEFL-focused activities that help students understand test requirements, build confidence, and take the first steps toward registration and preparation.

 

Through campus engagement, digital content creation, peer-to-peer sharing, and community events, interns become ETS student ambassadors who extend ETS China’s reach into real student communities and encourage early TOEFL readiness during the summer window.
1. Drive Early TOEFL Planning & Registration

2. Strengthen Brand Awareness & Trust

3. Expand Student Community Engagement

4. Generate High-Quality Leads for the Pipeline

 

Project Expected Outcomes :

 


Brand

- 20,000-50,000 student reach across campuses and online

- Significant uplift in TOEFL multi-destination awareness (measured via survey)

- Increased recognition of GRE’s value for global academic pathways

 

Demand Generation

- 3,000-8,000 high-quality leads added to ETS China WeChat Community

- 1,000-2,000 participants in online/offline events

- Conversion uplift of 5-10% in target age groups (college freshmen-sophomores; high school G10-G11) during/after summer

 

Digital Content Performance

- 20-60 intern-generated videos

- Accumulated 600k-2M impressions on RED, WeChat Channels, Bilibili

- Organic brand advocacy from authentic student voices


ETS is mission driven and action oriented



  • We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.

  • We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders.  In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth!

  • As a not-for-profit organization we will encourage you to lean in to your passion for volunteering.  At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you!

  • The base salary range advertised represents the low and high end of the anticipated salary range for this position. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. The base pay is only one aspect of the Total Rewards Package that will be offered to the successful candidate.


ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.