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Posted 1w ago

Hotel Paid Media Specialist (Contract)

@ Tiger Tracks
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North America or United States
RemoteAll Commitments Available
Responsibilities:Metasearch ownership, Paid media, Reporting management
Requirements Summary:Senior paid media manager for hotels; experience with metasearch and Google/Meta/CTV; contract role; ownership of campaigns and measurement.
Technical Tools Mentioned:Google Ads, Meta, GTM, GA4, The Trade Desk, DV360, YouTube Ads, Google Hotel Ads, TripAdvisor, Trivago, Kayak, HotelsCombined
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Job Description

Tiger Tracks is a fully remote performance marketing agency founded by former Google leaders and ranked #123 on the 2025 Inc. 5000. We are a team of approximately 27 people managing performance media, creator commerce, and analytics across major consumer brands. We move fast, operate lean, and build deliberately.

About the Role

We are engaging a Senior Paid Media Manager, Hotels & Hospitality (Contract) to drive performance and acquisition for our hotel clients. This role owns direct bookings across Google, Meta, CTV, and the metasearch ecosystem.

Within 90 days, success looks like: clean feeds and tracking across every hotel property; a launched test roadmap spanning metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak, and HotelsCombined) and paid media (Google, Meta, and CTV); and a monthly reporting cadence that gives stakeholders a clear read on ROAS, commission efficiency, and incrementality.

What You'll Do

Metasearch Campaign Ownership

  • Google Hotel Ads: manage property-level bidding, commission models (CPC, CPA, Commission per Stay), feed health, and connectivity-partner integration (Koddi, Sojern, Derbysoft, or similar).
  • TripAdvisor: run Plus and Sponsored Placements, tune bid strategies, and optimize property-level performance.
  • Trivago: manage CPC campaigns, monitor rate competitiveness, and keep profiles and imagery optimized.
  • Kayak: operate managed campaigns, apply bid modifiers, and tune device and market-level performance.
  • HotelsCombined (Wego): set up and manage campaigns with market-level bidding and rate parity monitoring.

Google, Meta, and CTV Paid Media

  • Plan and execute Google Ads across Search (brand and non-brand), Performance Max for Travel Goals, Demand Gen, Display, and YouTube.
  • Maintain Google Hotel Center feed accuracy, resolve disapprovals, and improve price-accuracy scores.
  • Run full-funnel Meta campaigns: prospecting, retargeting, Advantage+, and Dynamic Ads for Travel driven by property catalogs.
  • Plan and buy CTV and programmatic video (e.g., The Trade Desk, DV360, Netflix Ads, YouTube CTV) with travel-intent targeting and geo-conquesting.
  • Instrument measurement via GA4, GTM, Enhanced Conversions, and offline / booking-engine conversion imports.

Reporting, Testing, and Stakeholder Management

  • Own monthly planning, pacing, and forecasting across all paid channels.
  • Build and maintain Looker Studio (or equivalent) dashboards covering channel performance, metasearch commission, and booking-funnel metrics.
  • Run a structured test-and-learn roadmap covering bid strategies, audiences, creative, and landing pages, with clear hypotheses and readouts.
  • Deliver weekly pacing snapshots, monthly performance readouts, and quarterly strategic reviews.
  • Brief creative (static, video, CTV cut-downs) and partner with revenue and e-commerce stakeholders to protect rate parity and direct-channel economics.