American Dream, developed by Triple Five Group, is an unparalleled mix of wd-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent,Dolce & Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys'R'Us global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR.

For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official.

KEY OBJECTIVES

The American Dream Brand Ambassador serves as a visible, energetic representative of the American Dream brand, engaging directly with guests both on-property and at offsite community events. This role plays a critical part in collecting email and data, creating memorable experiences, building brand affinity, and driving awareness of American Dream’s attractions, retail offerings, and entertainment experiences.

Brand Ambassadors act as storytellers for American Dream — helping guests discover what’s new, what’s exciting, and what they should experience next

PRIMARY RESPONSIBILITIES

Guest Engagement: On Property

Proactively interact with guests throughout American Dream to provide information, recommendations, and assistance
Support experiential marketing initiatives including pop-ups, giveaways, contests, and branded activations
Promote attractions, events, retail experiences, and seasonal activations
Assist with guest wayfinding and enhance overall guest satisfaction
Capture guest feedback and share insights with the marketing and operations teams
Represent the brand with enthusiasm, professionalism, and positivity

Guest Engagement: Community & Offsite Events

Represent American Dream at community events, festivals, school programs, and local partnerships
Set up and manage branded booths, displays, and promotional materials
Distribute marketing collateral, promotional offers, and giveaways
Assist in capturing email leads or encouraging sign-ups for marketing programs and loyalty initiatives
Generate excitement and awareness about upcoming events and experiences at American Dream
Act as a trusted and knowledgeable spokesperson for the brand

DESIRED QUALIFICATIONS

High energy, outgoing personality with strong interpersonal skills
Passion for hospitality, entertainment, retail, or experiential marketing
Comfortable initiating conversations and engaging with diverse audiences
Excellent communication and storytelling abilities
Ability to work evenings, weekends, and holidays as required
Willingness to travel locally for offsite community events
Previous customer service, promotional, events, or brand ambassador experience preferred

KEY COMPETENCIES

Guest-first mindset
Brand enthusiasm and authenticity
Reliability and accountability
Adaptability in fast-paced environments
Team collaboration
Professional appearance and conduct

PHYSICAL REQUIREMENTS

Ability to stand and walk for extended periods
Ability to lift and transport promotional materials (up to 25 lbs.)
Ability to work both indoors and outdoors in varying conditions

Availability for 2 to 4 events per month at 4 to 5 hours per event.

American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law.