Best Egg is a market-leading, tech-enabled financial platform helping people build financial confidence through a variety of installment lending solutions and financial health tools. We aim to help customers make smart financial decisions and stay on track, so they can be money confident no matter what life throws at them.

We offer top-tier benefits and growth opportunities in a culture built on our core values:

Put People First – We foster an inclusive, flexible, and fun workplace.

Create Clarity – Open communication drives trust and results.

Get Things Done – We focus, prioritize, and deliver with excellence.

Deliver with Heart – We lead with kindness, humility, and strong teamwork.

Listen to Our Customers – Their needs drive our innovation.

Barclays has entered into an agreement to acquire Best Egg with closing expected to take place in Q2 2026. This acquisition will give us the resources and capital to continue on our mission and drive our strategy forward. With an aligned culture, lower cost of funds, and increased employee growth opportunities across a global brand, we are excited about the future of the Best Egg brand under the Barclays umbrella.

We are looking for collaborative, innovative team players who like to solve problems. There will also be immense opportunities for those willing to dive in. If you're inspired by growth and want to make a real difference, Best Egg is the place for you.

We’re proud to be an equal opportunity employer committed to building a diverse, inclusive team.

The Engagement Marketing Manager is responsible for developing and executing customer engagement strategies that drive activation, retention, and multi-product education that results in second product adoption. This role owns the end-to-end execution of marketing campaigns across channels, ensuring timely delivery, strong performance, and alignment with business objectives. The manager partners closely with Product and Lines of Business, Insights, Analytics, and across the Marketing organization to translate business goals into customer-centric engagement strategies, while coordinating cross-functional teams including Brand, Operations, and Compliance to deliver seamless customer experiences.

Duties & Responsibilities

Develop and own customer engagement strategies across the customer journey (onboarding, early month on book, retention, cross-sell, and re-engagement)
Translate business objectives from Product and Lines of Business teams into actionable marketing plans for existing customers across products, including Unsecured Personal Loan, Best Egg Financial Health, Home Secure Loan and Vehicle Equity Loan
Identify opportunities to deepen customer relationships and drive multi-product adoption
Define success metrics and KPIs aligned to engagement, utilization, and retention goals
Lead end-to-end execution of engagement strategy and marketing campaigns across channels (email, digital, mobile, etc.)
Manage campaign workflows, timelines, and dependencies to ensure on-time and accurate delivery
Partner with Brand and Compliance teams to develop and launch customer communications
Oversee campaign setup, QA, and deployment processes

Requirements

Education, training and/or professional experience needed to do the job equivalent to intermediate-strong level mastery of job’s core function or similar role.
3-5+ years of experience executing multi-channel marketing campaigns
Data-driven, marketing mindset with experience using reporting and analytics to measure effectiveness.
Strong project management and organizational skills with attention to detail
Experience with marketing tools and workflow platforms (e.g., JIRA, Salesforce, marketing automation platforms)

Management

Comfortable interacting and engaging with colleagues from all levels of management across all business units
Strategic minded, highly motivated, well organized, and able to communicate effectively
Comfortable leading in a rapidly changing environment where ambiguity and short turnaround schedules are the norm
Flexible and able to react professionally and efficiently to changes in schedules or project direction without sacrificing quality

Culture

Leads cross-functional collaboration, aligning stakeholders to drive engagement marketing engagement initiatives forward effectively
Thrives in a fast-paced environment, managing multiple priorities while maintaining strong attention to detail and a continuous learning mindset
Fosters a culture of knowledge-sharing by both mentoring others and actively learning to support team and organizational growth

Employee Benefits

Best Egg offers many additional benefits for our employees, including (but not limited to):

· Pre-tax and post-tax retirement savings plans with a competitive company matching

program

· Generous paid time-off plans including vacation, personal/sick time, paid short--

term and long-term disability leaves, paid parental leave, and paid company

holidays

· Multiple health care plans to choose from, including dental and vision options

· Flexible Spending Plans for Health Care, Dependent Care, and Health

Reimbursement Accounts

· Company-paid benefits such as life insurance, wellness platforms, employee

assistance programs, and Health Advocate programs

· Other great discounted benefits include identity theft protection, pet insurance,

fitness center reimbursements, and many more!

In compliance with the CCPA, Best Egg is fully committed to handling the personal information and data of employees and job applications responsibly with respect and due care. Review our CCPA Employee Policy here