SUMMARY  

The Digital Media Coordinator is responsible for capturing, curating, and creating engaging digital content that brings Mayfield Junior School’s story to life. This role supports content production for the School's social media platforms, digital communications/advertising, and other needs with a focus on showcasing the educational program, student life, school events, and community activities. 

The Digital Media Coordinator provides essential social media, written, photographic, video, and graphic design support to promote Mayfield to internal and external audiences. This position ensures all digital content aligns with the School's Mission, Vision, Goals, and style guidelines. The position will report to the Director of Marketing and Communications and collaborate with department staff and all departments and constituencies within the Mayfield Junior School/Holy Child community.

 

RESPONSIBILITIES 

Social Media

• Plan, manage, and communicate the Mayfield Junior School educational program and experience through social media channels. Generate, edit, and share engaging multimedia content, including boosted posts and ads on Mayfield’s social media accounts. 


• Stay up to date and implement current technologies and trends in social media, design tools, and applications. Research and apply the latest social media best practices and technologies (Reels, video, motion graphics, etc.).


• Recommend and implement new features to develop increased awareness


• Partner with the Director of Marketing and Communications, with input from department staff and other departments (Admissions, Advancement, etc.), to design and implement a social media strategy aligned with Marketing and Communications goals.


• Utilize social media performance data and provide reports as requested.

 

Media Management

• Work with the school archivist to organize and store digital assets for the department and school community. Ensure assets are easily accessible.


• Serve as an on-campus photographer, videographer, and graphic designer.


• Help coordinate professional photo/video shoots as needed.


• Help coordinate event streaming and video/audio capture with the Technology and Innovation department. 
  
  
  
  • Video/Audio
    
    
    
    • Record and/or edit video and post to appropriate channels as needed.
    
    
    • Coordinate larger video projects as needed.
    
    
    
    
  
  
  • Vendor Coordination
    
    
    
    • Hire and serve as the primary contact for vendors, including professional photographers, videographers, graphic designers, etc., as needed.
    
    
    • Explore outside vendors to ensure competitive pricing, responsiveness, and deliverables that meet the department's needs.
    
    
    
    
  
  
  
  

Support Functions

• Branding & Identity: Support and serve as an example to school constituents in improving the consistent applications of MJS-branded elements.


• Collaborate with and provide support to the Marketing and Communications team on integrated projects.


• Send text outreach and/or emergency communications at the director’s direction.


• Perform all other duties as assigned by supervisor.

 

Schedule & Attendance

• Standard Weekly Schedule: Monday, Wednesday, and Friday from 7:30 AM to 4:00 PM.


• Operational Flexibility: Ability to shift weekdays (i.e., work Thursday instead of Wednesday) and/or work occasional evenings and weekends to support school activities or events as directed by supervisor.