About Girl Scouts of Northeast Texas:

Girl Scouts of Northeast Texas (GSNETX) offers amazing opportunities for talented, forward-thinking individuals who share our vision of helping girls and young women change the world for the better. Here's your opportunity to enhance your career while making a difference in girls’ lives and in the world. At Girl Scouts of Northeast Texas, you can build a rewarding career in everything from working hands-on with girls, to accounting, human resources and project management, to marketing, research—and more.

Job summary:

 

The Membership Recruiter is a community-embedded ambassador who inspires families to join Girl Scouts and ensures every girl can access an outstanding troop experience. Rooted in the GSUSA Community Engagement Model, this role builds meaningful relationships in assigned geographic communities, identifies opportunities for membership growth, and converts interest into new girl and volunteer members.

Recruiters bring the Girl Scout value proposition to life by understanding the needs of families, reducing barriers, and connecting new members to strong, sustainable troops. They use data to guide decisions, collaborate closely with Placement and Volunteer Support, and model an “Unreasonable Hospitality” mindset to ensure every prospective family feels seen, welcomed, and supported from their first interaction.

 

Core purpose of this role:

• Grow membership by recruiting new girl members and new adult volunteers to serve as troop leaders.


• Build strong, culturally connected community relationships that increase visibility and access for families.


• Launch new troops and fill existing troops, ensuring a seamless handoff to Placement and Volunteer Support.


• Center the family experience—listening first, removing barriers, and guiding families through joining.


• Represent GSNETX with excellence as the trusted “GS person” in the community.

 

 

1. Community Engagement + Visibility (External Focus)

• Build authentic, ongoing relationships with schools, Pre-K centers, community partners, faith organizations, youth-serving groups, and civic leaders.


• Be an ongoing presence in the community—attend key events, school activities, round-ups, family nights, and seasonal opportunities.


• Utilize the GSUSA Community Engagement model to center family needs first, address barriers, and create personalized Girl Scout entry points.


• Maintain a consistent school liaison network and support liaisons as valued partners.


• Identify and leverage existing community events—tailgates, fairs, festivals, campus celebrations—to maximize visibility and recruitment yield.


• Ensure GSNETX is represented accurately, honestly, and in alignment with what families will experience.

2. Recruitment + Conversion (Sales-Focused)

• Meet or exceed goals for new girls and adults in assigned areas.


• Plan and execute targeted, data-driven recruitment strategies for assigned areas using dashboards, school pipelines, and demographic insights.


• Deliver clear, compelling messaging about Girl Scouts’ benefits, opportunities, and expectations—including the realities of troop leadership commitment.


• Convert prospective families and volunteers into registered members through personal contact, events, presentations, and one-on-one conversations.


• Launch new troops strategically—especially Kinder/1st grade troops aligned with council growth priorities.


• Ensure every girl who wants to join has a pathway to membership by working closely with Placement and Volunteer Support.


• Manage and follow up on all recruitment leads with timeliness and consistency.

3. Cross-Functional Collaboration (Internal Focus)

Recruiters serve as the first link in the membership ecosystem and collaborate deeply with:

• Placement – to quickly, accurately place girls in troops and communicate openings/gaps.


• Volunteer Support – to ensure new troop leaders receive a strong onboarding foundation, are contacted promptly, and have early-year support.


• Girl Experience – to share opportunities for prospective families to attend events and strengthen their commitment early.

Recruiters proactively share insights about community needs, barriers, and trends to inform council strategy.

4. Customer Experience + Unreasonable Hospitality

• Provide warm, responsive, proactive customer service to all caregivers, volunteers, school staff, and community partners.


• Communicate with professionalism and empathy across multiple channels (in person, phone, email, text).


• Create small “moments of delight” for school partners, families, and volunteers—treat drops, follow-ups, thank-you gestures, and personalized support.


• Ensure every family feels welcomed, valued, and supported from the moment they express interest.

5. Administrative + Data Responsibilities

• Maintain accurate recruitment activity in Salesforce to track leads, follow-ups, and outcomes.


• Use Looker dashboards and recruitment reports to prioritize areas, schedule outreach, and adjust strategy based on performance.


• Develop and manage an area-specific recruitment plan and budget.


• Respond promptly to inquiries and document all recruitment activities.

SUCCESS INDICATORS

• Girl membership growth in assigned area (new troop girls & renewals).


• Troop leader and school liaison recruitment and successful troop launches.


• Increased attendance at events for prospective families.


• Strong, consistent community partner relationships and school engagement.


• Timely lead follow-ups, conversions, and accurate Salesforce documentation.


• Effective handoffs to Placement and Volunteer Support for new troop success.


• Demonstrated collaboration, communication, and problem-solving across departments.

KNOWLEDGE, SKILLS & ABILITIES (KSAs)

Knowledge:

• Girl Scout value proposition and how to communicate it effectively.


• Understanding of community demographics, school systems, and cultural nuances.


• Data literacy—ability to interpret dashboards, trends, and area insights.

Skills:

• Exceptional relationship-building and communication skills.


• Influencing and sales acumen with a service mindset.


• Facilitation and presentation skills (school talks, parent meetings, troop forming events).


• Strong organization, time management, and prioritization.


• Proficiency in Salesforce, Looker, Excel, Outlook, and virtual meeting software.

Abilities:

• Navigate schools and community partners with confidence and adaptability.


• Read the room and connect authentically with families.


• Learn quickly, iterate, and adjust strategy with resilience.


• Maintain professionalism and warmth under pressure.


• Collaborate and solve problems cross-functionally.


• Must be able to work evenings and weekends.

BEHAVIORS & MINDSETS FOR SUCCESS

• Data -driven decision making.


• Elevating the volunteer and providing excellent customer service.


• Growth mindset—open to feedback, learning, and continuous improvement.


• Go-getter mentality—self-directed, motivated, and persistent.


• Sales mindset—comfortable with outreach, follow-up, and closing.


• Adaptability—responds well to shifting conditions and community needs.


• Resilience—can redirect plans, handle rejection, and bounce back quickly.


• Consistency—shows up reliably and builds trust with schools and partners.


• Hospitality-driven mindset—welcomes families warmly and removes barriers.