What is Equisoft? Equisoft is a global provider of digital solutions for insurance and investment, recognized by over 250 of the world's leading financial institutions. We offer a comprehensive ecosystem of scalable solutions that help our customers meet all the challenges brought about by this era of digital transformation, thanks to our business needs-driven approach, industry knowledge, cutting-edge technologies and experts. With its business-driven approach, in-depth industry knowledge, cutting-edge technologies and multicultural team of experts based in North America, the Caribbean, Latin America, Europe, Africa, Asia and Australia, Equisoft helps its customers meet the challenges of this era of digital transformation.
Why Choose Equisoft? With 950+ employees, we are a stable organization that offers career advancement opportunities and fosters a stimulant environment. If that’s not enough, then check out these other perks below:
Hiring Location: Canada (Montreal)
You are welcome to work in our office, hybrid or remote
Internal job title: Manager, Demand Generation
Full-time Permanent Role
Benefits available day 1: Medical, Dental, Retirement Plan, Telemedicine Program, Employee Assistance Program, etc.
Flexible hours
Number of hours per week: 40
Educational Support (LinkedIn Learning, LOMA Courses and Equisoft University)
Role: The Manager, Demand Generation (B2C/SaaS) reports to the Chief Revenue Officer (CRO) and works closely with a marketing team of 15 with the Partner Event Specialist who you will supervise. The incumbent will manager will both create and capture demand for Equisoft’s line of advisor (B2C) products including our CRM and financial planning tools for advisors. They will lead digital campaigns, paid search, organic search, social media, email nurturing, webinars, content syndication, affiliate marketing, as well as other channels to drive qualified conversions and ultimately revenue
Your Day with Equisoft:
Marketing
Build and execute a go-to-market plan for long term growth and success of Equisoft’s advisor products.
Create and maintain a calendar of programs, campaigns, and initiatives that generates qualified leads and pipeline for sales
Collaborate cross functionally with the wider B2C team including product, sales, customer success, and partnerships.
Lead our partnership and events channel with key partners.
Grow the advisor database by leading the growth of a variety of acquisition channels including search, affiliate, advisor tools, email, nurture, webinars, content syndication, 3rd party (MGA) partnerships, webinars, and more.
Ensure that marketing campaigns are providing ROI (return to investment) and that CAC (customer acquisition cost) costs to not exceed reasonable CAC payback periods.
Build and execute campaigns within hubspot. Optimize all channels to secure high ROI across paid, email and social.
Work closely with our sales team to keep them informed about ongoing campaigns and design follow-up and nurture flows.
Team Management
Define clear expectations and objectives with the team members; provide appropriate learning tools and activities to attain objectives
Consult frequently with team members and have regular touchpoints with each member of the team to discuss progress on goals, engagement, professional development and more
Establish an open discussion for decision-making, foster new ideas coming from team members, encourage and support independent thinking
Recognize and acknowledge the skills of key team members and utilize their strengths to the benefit of the team
Evaluate results and provide feedback in a timely fashion
Requirements:
Technical
Bachelor's Degree in Marketing or Communication
5+ years of demand generation experience preferably within SAAS.
Experience managing and developing direct reports.
Experience establishing and executing demand generation plans
Knowledge of funnel strategy from “top of funnel” demand creation to “bottom of funnel” demand capture.
Hands-on execution ability with effective project and time management
Technical expertise with deep knowledge of CRM (HubSpot), automation tools and Zappier
Excellent knowledge of French & English (spoken and written)
Soft skills
Strong sense of organization and prioritizing
Analytical and problem-solving skills
Ability to communicate, write and synthesize information
Ability to multi-task in a rapid-paced environment
Team spirit, tact, diplomacy, autonomy, rigor, and discipline
Equisoft is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.