Description
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.
ABOUT THIS ROLE
We’re looking for a Lifecycle & Web Content Specialist (EMEA) to join our Growth Marketing team and drive high-impact content across the full customer journey. This role blends CRM lifecycle content execution with website content management, ensuring cohesive, conversion‑focused experiences across owned channels.
You’ll be responsible for crafting and optimizing content within our lifecycle marketing programs (email, push, in‑app) while also owning key elements of EMEA website content delivery via our CMS. Working closely with global and regional stakeholders, you’ll localize and optimize content to support acquisition, conversion, and retention across EMEA markets.
This is an ideal role for someone who thrives at the intersection of content, data, and technology, and enjoys turning insights into measurable growth.
OUR PRINCIPLES
- AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
- RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
- COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community
ROLES & RESPONSIBILITIES
- Lifecycle Marketing & CRM Content (Primary Focus)
- Build, QA, and deploy lifecycle campaigns and journeys across email, push, and in‑app channels using our CRM platform (e.g. Iterable).
- Write clear, engaging, and conversion‑focused lifecycle copy including subject lines, email body copy, push notifications, and in‑app messages, aligned with brand and regional guidelines.
- Support customer acquisition, activation, repeat usage, and retention through targeted CRM programs such as onboarding, reactivation, promotional, and transactional flows.
- Partner with analytics and lifecycle teams to use customer data and behavioral insights to identify drop‑offs, opportunities, and personalization strategies.
- Monitor performance KPIs (open rate, CTR, conversion rate, retention, ROI) and continuously optimize campaigns through testing and iteration.
- Ensure all lifecycle messaging meets brand, compliance, and regulatory requirements across EMEA markets.
Website & CMS Content (Secondary Focus)
- Own the creation, publishing, and maintenance of EMEA website content using our CMS (e.g. Contentful, Webflow, or similar).
- Adapt and localize global website content for EMEA audiences while maintaining brand consistency and messaging clarity.
- Collaborate with Product, Design, SEO, and Regional Marketing to deliver content that supports full-funnel growth across awareness, acquisition, and conversion.
- Optimize web content using SEO best practices, on-page insights, and performance data.
- Manage content workflows, calendars, and stakeholder alignment to ensure timely and accurate content delivery.
- Monitor website content performance using analytics tools (GA4, GSC, Amplitude) and implement data‑driven improvements.
Collaboration & Ways of Working
- Work cross‑functionally with Lifecycle Marketing, Growth, Product, Design, Compliance, Analytics, and Regional teams.
- Support EMEA‑specific initiatives such as regional campaigns, product launches, seasonal moments, and market‑specific promotions.
- Act as a key content partner for ensuring a consistent customer experience across CRM and web touchpoints.
POSITION REQUIREMENTS
- 2–4+ years of experience in lifecycle marketing, CRM, content marketing, or digital marketing.
- Hands‑on experience with CRM or marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, or similar).
- Experience working with a CMS (Contentful, Webflow, or equivalent).
- Strong copywriting and editing skills, with an understanding of conversion‑focused content.
- Familiarity with analytics and experimentation tools (Amplitude, GA4, Looker, A/B testing).
- Experience localizing content for EMEA or international markets.
- Solid understanding of SEO fundamentals, lifecycle metrics, and full‑funnel marketing.
- Bachelor’s degree or equivalent practical experience.
- A content‑driven marketer who enjoys blending creative execution with performance insights.
- Comfortable operating across both CRM and CMS environments.
- Highly organized, detail‑oriented, and confident managing multiple priorities and deadlines.
- A strong communicator who can collaborate effectively across global and regional teams.
- Curious, proactive, and eager to test, learn, and improve customer experiences.
PERKS & BENEFITS
- Competitive Salary & Discretionary Bonus
- 23 days annual leave increasing with each year of service (capped at 28 days)
- Paid day off for your Birthday
- 4% employer pension contribution
- Discounted Euronet Employee Share Purchase Plan (ESPP)
- Life Cover, Income Protections Scheme & Critical Illness cover
- Healthcare
- Plumm Mental Health and Wellbeing
- Volunteering day for a charity of your choice
We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.
At Xe we are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people, neurodiverse people or people with long-term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us on [email protected]
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.