Job Title: Student Communications Lead

Department: Center for Community Engagement

Supervisor: Jennifer Wagoner

Starting Rate of Pay: $10

Length of Time: Eligible for rehire on a semester basis

Department Description

High Point University’s Center for Community Engagement cultivates the values, understanding, and relationships required for deep social change in pursuit of justice and the common good.

Job Description

The Student Communications Director (Student Communications Lead) serves as an extension of the Center for Community Engagement (CCE) staff by leading the student communications team and acting as a liaison between CCE and the High Point University campus. This role supports strategic communication efforts across email, Instagram, and the High Point University website while ensuring alignment with institutional branding and messaging. 

The position focuses on two primary functions: content creation and content management. Responsibilities include producing photos, graphics, flyers, reels, and short-form and full-production videos that highlight service initiatives, community partnerships, and student engagement. 

Through this role, students will: 

• Develop career and self-development skills by building a professional portfolio and engaging in experiential learning  

• Strengthen communication skills through digital storytelling, branding, and audience engagement  

• Apply critical thinking to design effective marketing strategies and evaluate engagement metrics  

• Demonstrate leadership and teamwork by managing projects and collaborating with diverse stakeholders  

• Build technical proficiency in multimedia production tools and platforms  

• Practice professionalism and work ethic by meeting deadlines, responding promptly, and adapting to changing priorities  

• Promote equity and inclusion by creating content that reflects and engages diverse communities  

Job Location/ Hours Required

This is a hybrid position requiring a combination of in-person and remote work. Weekly in-person hours at the Center for Community Engagement are required, with scheduling coordinated with the supervisor. 

• Typically 10 hours per week; may increase to 15 during peak periods  

• Maximum of 20 hours per week  

• Must demonstrate professionalism, dependability, and adaptability, including flexibility for occasional last-minute needs  

Responsibilities:

• Create, manage, and delegate a weekly social media content calendar (minimum five posts per week) aligned with HPU branding  

• Develop multimedia content that promotes service, civic engagement, and community impact  

• Monitor social media platforms for trends, feedback, and engagement analytics to inform strategy 

• Collaborate with CCE staff to design and implement marketing campaigns for events and programs (teamwork & communication)  

• Participate in strategic planning sessions to develop cohesive and creative campaigns (leadership & critical thinking)  

• Film, edit, and produce engaging video content highlighting CCE initiatives and partners  

• Work closely with the Communications Specialist and other student staff  

• Attend and document CCE and community partner events  

• Assist in event planning and promotion  

• Collaborate with diverse stakeholders including Bonner Leaders, Volunteer Center, AmeriCorps VISTA members, and community partners (equality & inclusion & teamwork)  

• Support development and execution of marketing strategies  

• Respond promptly and professionally to communications from CCE staff (professionalism)  

• Attend required trainings and meetings  

• Perform additional duties as assigned  

Required Qualifications:

• Current Sophomore or Junior standing preferred 

• Experience in videography, photography, and multimedia editing  

• Demonstrated ability to use digital tools and platforms (technology competency)  

• Interest in developing leadership, communication, and professional skills  

Students in Media Production & Entrepreneurship, Popular Culture & Media Production, Strategic Communication, Game Design, Studio Art, Graphic Design, or related fields are encouraged to apply; all majors welcome. 

Desired Skills:

• Minimum 2.5 GPA  

• Strong written and verbal communication skills  

• Strong organizational and time-management skills  

• Demonstrated leadership and initiative (career & self-development)  

• Ability to work independently and collaboratively (teamwork)  

• Creative problem-solving and innovative thinking (critical thinking)  

• Positive attitude and strong work ethic (professionalism)