WHO WE ARE
LoadUp is a modern junk removal and home services company leveraging proprietary technology to connect consumers with a nationwide network of independently contracted service providers. We are a results-only organization revolutionizing the home services industry through a tech-enabled marketplace.
We are looking for a "get it done" leader to join our team. LoadUp is among Inc.’s list of the 5000 Fastest-Growing companies and a certified Great Place to Work® for six years in a row (2019 - 2025).
OUR CORE BELIEFS
Action Over Words – We don't care about "pretty" marketing; we care about intentional actions that drive revenue.
Own It – You are responsible for your performance and the demand gen targets you commit to.
Live in Truth – Call it like it is. No sugar-coating results or data.
Build to Last – We play the long game. We value tenure and leaders who stay to see their strategies succeed.
ABOUT THE ROLE
As the Senior Director of Growth Marketing, you are a hands-on architect of demand. This is not a role for a "polished" strategist who sits in meetings; it is for a results-driven expert who has been in the trenches and knows how to scale a high-velocity sales engine. You will own the digital marketing ecosystem, managing creative and paid media to drive measurable, high-volume growth.
WHAT YOU’LL DO
Drive Demand: Own the end-to-end performance marketing strategy with clear, aggressive targets for lead gen and customer acquisition.
Master Paid Media: Directly oversee and optimize a high-spend paid ads budget across multiple digital channels.
Manage Creative: Lead the creative process with a focus on conversion-led design rather than just "brand aesthetics."
Optimize the Platform: Leverage your deep understanding of marketplace platforms and DTC growth loops to scale our home services footprint.
Execute with Velocity: Thrive in a high-speed sales environment, moving from data insight to execution in real-time.
WHAT YOU BRING
Deep Expertise: 95%+ of your career has been spent in the digital marketing trenches with a heavy focus on DTC (Direct-to-Consumer).
Proven Tenure: A history of "staying the course," with a minimum of 3 years spent in a single high-impact role.
Vertical Knowledge: Experience in Home Services or a similar high-velocity, tech-enabled marketplace.
The "Know-How": You have "been there, done that" and don't need a playbook handed to you—you write the playbook.
WHO YOU ARE
A "Get It Done" Leader: You value results over polish and aren't afraid to get your hands dirty in the data or the ad manager.
Performance-Obsessed: You live and breathe CAC, LTV, and conversion rate optimization.
Platform Fluent: You understand how tech platforms and logistics engines connect to the marketing funnel.
SUCCESS IN THIS ROLE LOOKS LIKE
90 Days: You have demonstrated a deep, granular knowledge of the LoadUp business model and marketplace mechanics.
180 Days: You have successfully completed key high-impact projects and are hitting consistent, predictable demand gen targets.
WHAT YOU CAN EXPECT
Competitive Compensation – Rewards for results, not activity.
Full Benefits Suite – Comprehensive Medical, Dental, Vision, and 401(k) with 5% match.
Action-Oriented Culture – No red tape; if it works and drives profit, we do it.
LoadUp is an equal-opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.