HiringCafe
Posted 3w ago

Marketing Coordinator (MPS Kendall)

@ DermCare Management
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Miami, Florida, United States
OnsiteFull Time
Responsibilities:Manage social, Create content, Analyze metrics
Requirements Summary:Experience in social media management, content creation, copywriting; video editing; scheduling and analytics tools; strong writing and organization.
Technical Tools Mentioned:Video editing software, Social media platforms, Analytics tools
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Job Description

Summary:



The Marketing Coordinator will be responsible for managing the social media presence of both Dr. Max Polo, Miami Plastic Surgery (MPS), and DermCare Management. This position will play a crucial role in developing engaging content, implementing effective social media strategies, and enhancing brand visibility across various social channels. Additionally, the Marketing coordinator will be involved in content creation, video editing, event planning, and scheduling of social media posts.



Responsibilities:



Social Media Management:




  • Develop and execute social media strategies for Dr. Polo, Miami Plastic Surgery, and DermCare Management.

  • Manage and maintain the social media presence across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.

  • Create compelling and engaging content that aligns with the brand's voice and tone.

  • Monitor social media channels, respond to comments and messages, and engage with the online community.

  • Stay up-to-date with social media trends, tools, and best practices to optimize content reach and engagement.



Content Creation and Copywriting:




  • Generate high-quality written and visual content for social media platforms, blog posts, newsletters, and other marketing materials.

  • Collaborate with the marketing team to develop creative concepts, campaigns, and promotions.

  • Write persuasive and compelling copy that effectively communicates the brand's message and attracts the target audience.

  • Ensure consistency in brand messaging, tone, and visual aesthetics across all social channels.

  • Video Editing and Production:

  • Edit and enhance videos for social media platforms, ensuring optimal visual and audio quality.

  • Incorporate graphics, animations, and effects to create visually appealing and engaging video content.





  • Collaborate with the marketing team to brainstorm video concepts, storyboards, and scripts.

  • Stay updated with video editing techniques, tools, and trends to deliver high-quality videos.



Content Scheduling and Analytics:




  • Create and manage a content calendar to schedule social media posts and ensure consistent content delivery.

  • Utilize social media management tools to schedule, automate, and monitor content performance.

  • Analyze social media metrics, track campaign results, and generate reports to measure the effectiveness of social media efforts.

  • Identify opportunities for improvement and provide recommendations based on data- driven insights.



Event Planning and Coordination:




  • Assist in planning and organizing events related to Dr. Polo, Miami Plastic Surgery, and DermCare Management.

  • Collaborate with internal and external stakeholders to ensure successful event execution.

  • Coordinate event logistics, including venue selection, vendor management, invitations, and marketing materials