About Search Atlas Group

Search Atlas is an agentic marketing platform that builds marketing systems designed to execute work, not just report on it. We combine SEO tools, AI-powered content, site management, vibe-coded website building, and Google Ads automation into a single system.

We are a $30M+ ARR company with 215 employees, and we are defining the category of “agentic marketing” — the next evolution where AI agents handle the execution layer of marketing while humans focus on strategy and creativity. We have grown without external funding, with a clear path toward $100M through focused product development and disciplined execution.

The Opportunity

Search Atlas is hiring a Product Marketing Manager to own how the market understands, evaluates, and adopts our platform. You will be the person who translates what Search Atlas builds into why it matters — for every product line, every audience, and every stage of the buyer journey.

You will own Search Atlas’s product marketing function end to end — from positioning and competitive intelligence to sales enablement and launch strategy. Each of our product lines competes with established players. Your job is to make sure the market understands not just what each product does, but why they are dramatically better when they work together inside an agentic platform.

What You’ll Do

1. Positioning & Messaging

• Develop and own the positioning and messaging framework for every Search Atlas product line — SEO, content, site management, vibe coding, Google Ads, and the integrated agentic platform.

• Create clear, differentiated messaging that explains why each product is better than point-solution competitors — and why the integrated platform creates compounding value.

• Translate deeply technical capabilities into language that resonates with marketing directors, CMOs, agency owners, and practitioners.

• Build and maintain messaging documents, positioning guides, and product one-pagers that the entire company can use.

• Continuously refine positioning based on competitive moves, customer feedback, and market shifts.

KPIs: Positioning framework coverage; Sales and CS messaging consistency

2. Competitive Intelligence

• Build and maintain a competitive intelligence program that tracks key competitors across every product line (Ahrefs, SEMrush, Surfer, Jasper, Webflow, and more).

• Create competitive battle cards and sales enablement materials that help Sales and CS win against specific competitors.

• Identify and articulate Search Atlas’s unique advantages in each competitive matchup — and especially the integrated platform advantage vs. a stack of point solutions.

• Monitor competitive pricing, feature launches, positioning changes, and market narratives so Search Atlas is always one step ahead.

KPIs: Battle card coverage and recency; competitive win rate

3. Sales Enablement

• Create the materials and frameworks that help the sales team close: pitch decks, product demos, ROI calculators, objection-handling guides, and competitive positioning.

• Develop sales playbooks for different buyer personas, industries, and deal sizes.

• Partner with Sales to understand what’s working in the field and continuously improve enablement materials based on real feedback.

KPIs: Sales win rate; enablement usage and field feedback

4. Launch Strategy

• Lead the go-to-market strategy for new product launches, major feature releases, and platform updates.

• Coordinate cross-functionally with Product, Engineering, Growth, Brand, and Community to ensure launches drive awareness, trial, and adoption.

• Develop launch playbooks that can be replicated as the company’s release cadence accelerates.

• Work with the Head of Brand and Growth team to ensure launches reinforce the “agentic marketing” category narrative.

KPIs: Launch adoption rate; time-to-market efficiency

5. Customer Stories

• Own the customer storytelling engine — identifying, capturing, and packaging customer success stories that demonstrate real business impact.

• Build a systematic process for collecting case studies, testimonials, and data across different product lines, industries, and use cases.

• Partner with the Community team to identify power users and advocates who can serve as public references.

KPIs: Case study library growth; cross-functional NPS

Who You Are

• 6–9 years of product marketing experience at a B2B SaaS company.

• Proven ability to develop positioning and messaging for technical, multi-product platforms — you understand complex technology and can articulate both individual product value and integrated platform advantages.

• Strong competitive intelligence skills — you have built competitive programs and know how to turn market analysis into actionable sales enablement.

• Experience leading go-to-market launches from strategy through execution.

• Comfort working cross-functionally with Product, Sales, Brand, Growth, and Community teams.

Nice to haves:

• Experience in SEO or martech

• Marketing AI-powered products to technical practitioners

• Track record at a category-creating company

• Experience at a $20M–$100M ARR company

• Familiarity with PLG and community-led growth motions.

Recruitment Process

1. Initial screening call with our recruitment team

2. Skills assessment or work sample

3. Interview with Hiring Manager

4. Final interview with Leadership

5. Offer extended

Search Atlas Group is an equal opportunity employer. We are committed to building a diverse and inclusive team and welcome applicants of all backgrounds, identities, and experiences.