The Senior Financial Analyst partners closely with business leaders to support financial performance across brands and business units within the GoTo portfolio. This role is responsible for building and maintaining financial models, delivering accurate forecasts, and producing timely sales reporting and analysis to inform decision-making. Through detailed reporting and data analysis, the Senior Financial Analyst supports the identification of trends, risks, and opportunities to improve business performance. The position also plays an active role in the annual budgeting and weekly forecasting processes, while supporting cross-functional initiatives, special projects, and ad hoc analysis.