Key Purpose of the Role: Manage the marketing team including Telemarketers to generate leads to the sales funnel through execution of a master marketing plan and leveraging on a high-quality database. Work closely with business owners to develop and execute annual marketing plan. Ensure timely and quality execution of planned campaigns leading to high quality leads for the sales team.Strategic Outcome: Growth of hot/warm leads and increase in quality and quantity of leads. Execution of Marketing plan in line with Sales Go-To-Market Strategy. Expansion of Customer Database for targeted segments by regions. Team development.Marketing PlanningDrive the creation of the local plan, working together as a team, involving sales. Define parameters, campaign elements: conceptualization and upfront estimation of KPIs.Conceptualization, decision making, planning and organization of qualified customer database for targeted segments.Database ManagementPassionately drives constant improvement in the CRM databases with non-customer growth.Define periodical and ad-hoc processes to maintain and improve data quality.Precision data analysis of large data, working with databases and Excel.Email MarketingTarget the right contacts with engaging content at the right time.Sending to smaller micro-segments (data mining) increasingly differentiated emails, tweaking messages based on performance, avoiding spam.Leads Management/NurturingCreators and enforcers of fast and flexible distribution processes for leads within the organization.Creating and leveraging nurturing programs for cold leads.Experts in opportunities offered by new marketing platform.Conceptualize the buying cycle of customers but pragmatic in adapting to the local resources.KPI's/Data AnalysisApply strong analytical skills to correctly interpret campaigns results across different media, considering the cycle end-to-end from lead to order, communicating meaningful results.Turn data into intelligence into actions.Research and provide insights into key segments and updates in the market.