Position Summary
At Stony Brook Medicine, the Social Media Content Creator, reporting to the Social Media Manager, is responsible for supporting the Social Media Manager and producing content for Stony Brook Medicine's institutional and executive social media platforms. This role will focus on content designed support Stony Brook Medicine's mission, market brand messaging and to share information across channels.
Duties of a Social Media Content Creator may include the following but are not limited to:
· Produce content in line with the content calendars managed by the social media manager for SBM's primary social media accounts, as well as accounts for Stony Brook University Hospital, Stony Brook Children’s Hospital, and for SBM’s Executive Vice President. This includes attending events and capturing content in real time.
· Work with photographers, designers, and videographers to create multimedia content designed for cross-platform integration to support SBM's brand pillars and mission, in addition to creating this multimedia content yourself when necessary. This includes filming, editing, captioning, reformatting, etc.
· Attend bi-monthly social media check-in meetings with others across SBU and SBM who manage social media.
· Attend weekly social media collaboration meetings with others across SBM who manage social media.
· Use best practices to ensure content is optimized for each platform.
· Using the latest social media trends and functionalities, consistently come up with new features and campaigns to elevate SBM’s social presence and ensure SBM is on the most relevant social platforms.
· Actively monitor across social media platforms (social listening) for potential crises, as well as finding opportunities for engagement and reposting/proposing social stories and coverage of events that support the content team's calendar themes and target audiences.
· Cover events in real-time as needed (commencement, white coat ceremony, check presentations, patient discharges, etc.)
· Stay up-to-date on social and industry trends via research, conferences and networking.
· Other duties or projects as assigned as appropriate to rank and departmental mission.
Qualifications
Required Qualifications:
· Bachelor’s Degree in Media, Journalism, Communications or related field.
· Minimum 1 year of experience in social media content creation/writing and managing projects from conception to organization and fulfillment across digital media channels.
· Thorough understanding and practice with common social media applications, including Facebook, Instagram, X, TikTok, Threads and LinkedIn required.
Preferred Qualifications:
· Additional experience in project and reputation management, content idea generation and integrated and interactive coverage - background in using rich media as driver needs further explanation and as a supplement to traditional content sharing and coverage, including working through social media to present content and distribute to relevant audiences.
· Software preferred Sprout Social, Adobe Creative Suite (Premiere and Express), Microsoft PowerPoint, Microsoft Excel, Microsoft Teams, Project Management software such as Monday.com or similar software.
Special Notes: Resume/CV should be included with the online application.
Posting Overview: This position will remain posted until filled or for a maximum of 90 days. An initial review of all applicants will occur two weeks from the posting date. Candidates are advised on the application that for full consideration, applications must be received before the initial review date (which is within two weeks of the posting date).
If within the initial review no candidate was selected to fill the position posted, additional applications will be considered for the posted position; however, the posting will close once a finalist is identified, and at minimal, two weeks after the initial posting date. Please note, that if no candidate were identified and hired within 90 days from initial posting, the posting would close for review, and possibly reposted at a later date.
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- Stony Brook Medicine is a smoke free environment. Smoking is strictly prohibited anywhere on campus, including parking lots and outdoor areas on the premises.
- All Hospital positions may be subject to changes in pass days and shifts as necessary.
- This position may require the wearing of respiratory protection, which may prohibit the wearing of facial hair.
- This function/position may be designated as “essential.” This means that when the Hospital is faced with an institutional emergency, employees in such positions may be required to remain at their work location or to report to work to protect, recover, and continue operations at Stony Brook Medicine, Stony Brook University Hospital and related facilities.
Prior to start date, the selected candidate must meet the following requirements:
- Successfully complete pre-employment physical examination and obtain medical clearance from Stony Brook Medicine's Employee Health Services*
- Complete electronic reference check with a minimum of three (3) professional references.
- Successfully complete a 4 panel drug screen*
- Meet Regulatory Requirements for pre-employment screenings.
- Provide a copy of any required New York State license(s)/certificate(s).
Failure to comply with any of the above requirements could result in a delayed start date and/or revocation of the employment offer.
*The hiring department will be responsible for any fee incurred for examination.
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Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning, and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws.
If you need a disability-related accommodation, please call the University Office of Equity and Access at (631)632-6280.
In accordance with the Title II Crime Awareness and Security Act a copy of our crime statistics can be viewed here.
Stony Brook University Hospital, consistent with our shared core values and our intent to achieve excellence, remains dedicated to supporting healthier and more resilient communities, both locally and globally.
Anticipated Pay Range:
The starting salary range (or hiring range) for this position is - $63672 - $74285 / year.
The above salary range represents SBUH’s good faith and reasonable estimate of the range of possible compensation at the time of posting. The specific salary offer will be based on the candidate’s validated years of comparable experience. Any efforts to inflate or misrepresent experience are grounds for disqualification from the application process or termination of employment if hired.
Some positions offer annual supplemental pay such as:
· Location pay for UUP full-time positions ($4000)
Your total compensation goes beyond the number in your paycheck. SBUH provides generous leave, health plans, and state pension that add to your bottom line.
Visit our WHY WORK HERE page to learn about the total rewards we offer.