Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business and consumer databases.

Data Axle India is recognized as a Great Place to Work! This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an environment where every team member can thrive.

Roles & Responsibilities:

The Web/Product Analytics Analyst will own digital analytics tools and processes, ensuring high-quality data collection and delivering insights that support product, web, and marketing optimizations.

Essential Job Functions:
1. Manage and maintain Heap analytics: handle event tracking, variable ingestion, quality checks, and configuration to support product and user behavior analysis.
2. Implement, analyze, and report using Google Analytics 4 (GA4), including custom events, funnels, user journeys, conversion paths, and performance dashboards.
3. Build and maintain interactive dashboards/reports (e.g., Looker Studio, Tableau) for web/product KPIs, engagement metrics, drop-offs, feature adoption, and user flows.
4. Perform ad-hoc product/web analyses, A/B test evaluations, root-cause investigations, and proactive trend identification; partner with stakeholders to drive optimizations.
5. Monitor data integrity, troubleshoot tracking issues, and collaborate on tagging/improvement initiatives; support transitions and documentation of analytics processes.