SUMMARY: We are seeking a dedicated Account Specialist to support our Consumer Sales team, working closely with a National Account Specialist to ensure smooth execution of key sales processes across several key retail accounts. The Account Specialist will play a critical role in driving the success of strategic go-to-market (GTM) initiatives, managing product assortments, overseeing order management, executing promotional plans, and collaborating with cross-functional teams like marketing and sales operations. This role is essential in maintaining strong customer relationships and optimizing account performance.  

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

• Catalog and Assortment Management: Oversee the product assortment for assigned accounts, ensuring accurate updates, removal of discontinued items, and identification of assortment gaps to be filled, ensuring product offerings are always up to date. 


• Order Management: Handle order-related issues, ensuring timely delivery, prompt resolution of any challenges, and adherence to Service Level Agreements (SLAs), fostering customer trust and satisfaction. 


• Account GP Management: Responsible for tracking order flow and ensuring all pricing and margin is inline with divisional and account margin goals, this should be part of daily level activity  


• Availability: Ensure ongoing availability, pricing, and retail readiness accuracy for the catalog – actively prioritizing based on top sellers and target SKUs. 


• New Product Set up Request: Once new products are launched (content complete), submitting build requests through the content team 


• Catalog Management: Drive catalog rationalization based on account strategy, competitiveness, performance, profitability, returns, inventory strategy, and account sales mix.  Maintain catalog cleanup by updating inactive items on the customer side and internally 


• Assortment Analysis: Proactively identify gaps in product assortments and analyze return data to make recommendations for optimizing product offerings and minimizing waste. 


• Promotional Planning and Execution: Ensure that promotions are uploaded on time, working with relevant teams to ensure campaigns are executed effectively to maximize revenue opportunities.  Ensure promotions are also taken down/stopped when planned. 


• Cross-functional Collaboration: Partner with marketing, content, and product teams to align on promotions, image and copy requirements, product offerings, and customer needs for a consistent customer experience. 


• Customer Relationship Management: Act as a point of contact for customer inquiries, addressing issues promptly and working to maintain strong, long-lasting relationships and high levels of customer satisfaction. 


• Strategic GTM Implementation: Align the go-to-market strategy with account goals and priorities to ensure Account Executives can effectively execute sales opportunities and maximize results. 


• Market Research: Conduct market & competitive analyses as needed 


• Profitability Tracking: Support account SKU-level profitability and initial price negotiation analysis 


• Promotional Planning: Plan and propose account-specific promotional events as opportunities arise 


• Marketplace Management (if applicable): Review and manage adherence to seller standard metrics, particularly for marketplace accounts 


• Interface with vendor partners as needed to provide updates on account level performance and key operational issues 


• For Digital Accounts 
  
  
  
  • Support digital advertising initiatives with assortment context, ad SKU management input, budget management suggestions to optimize performance 
  
  
  • Create & maintain account-specific variation plans and guide timely implementation 
  
  
  
  

 

KPIs: 

• Assortment availability, price, and content accuracy 


• Account Revenue & Profit 


• Assortment Optimization: ongoing addition and removal of product listings based on rationalization criteria 


• Share of voice and market share 


• Timely resolution of order management issues