Upway is looking for an SEO Lifestyle Content Creator to help build the most trusted destination for people researching e-Bikes and urban mobility.
This role is focused on high-quality, human-written content. No AI generated articles. We want real expertise, real voice, and content that people actually want to read.
You will work closely with our marketing and SEO team to create content that ranks, educates, and converts.
This role is focused on high-quality, human-written content. No AI generated articles. We want real expertise, real voice, and content that people actually want to read.
You will work closely with our marketing and SEO team to create content that ranks, educates, and converts.
Key Responsibilities
Content Creation
- Write high-quality, human-first SEO content (no AI-generated articles)
- Produce a consistent volume of long-form articles per month (buying guides, comparisons, lifestyle pieces)
- Develop strong angles and storylines that match real search intent
- Ensure every piece is clear, structured, and conversion-driven
Editorial Collaboration
- Work closely with the SEO and marketing team to:
- Define content priorities
- Align on structure and messaging
- Continuously improve performance
Skills, Knowledge and Expertise
Strong Writer
- Clear, structured, and engaging writing style
- Able to explain lifestyle topics in a simple, practical way
- Strong sense of storytelling within an SEO and GEO framework
- High attention to detail and editorial quality
Authentic
- Not corporate or generic
- Writes with personality
Passionate about Bikes
- Genuine bike enthusiast
- Curious about different brands, models, and use cases
- Excited about e-Bike culture, commuting, and urban mobility
Benefits
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