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Posted 3w ago

Experiential Marketing Specialist

@ Robinson Helicopter
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Torrance, California, United States
$85k-$100k/yrOnsiteFull Time
Responsibilities:Global calendar management, Strategic alignment, Integrated communications
Requirements Summary:Bachelor’s degree in marketing, communications, or related field; 4+ years of experience in large-scale corporate trade shows or experiential activations; transportation sector and agency collaboration experience preferred.
Technical Tools Mentioned:Microsoft Office Suite, Project management software
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Job Description

SUMMARY:



Experiential Marketing Specialist



Robinson Helicopter Company, the world’s leading manufacturer of civil helicopters, is seeking a dynamic and detail-oriented Experiential Marketing Specialist to craft and execute impactful experiences that elevate our brand presence at global events. This pivotal role involves comprehensive ongoing calendar management for over a dozen trade shows annually (some international), product coordination for each show, and the development of compelling experience marketing strategies to engage diverse audiences. You will work in close collaboration with our Trade Show Agency as well as our internal Digital Marketing, Public Relations and Social Media team members to ensure seamless cross-departmental alignment.



The ideal candidate will roll up their sleeves and learn in a fast-paced environment, be able to problem-solve through ambiguity, manage multiple projects, agencies, and vendors simultaneously. The candidate will use marketing and brand strategy as a platform for decision-making, leading to measurable outcomes.



RESPONSIBILITIES:

 



Strategic Strategy & Planning




  • Global Calendar Management: Orchestrate the annual international trade show circuit (12+ events), optimizing resource allocation and milestone execution

  • Strategic Alignment: Partner with agencies to design experiential strategies that directly advance Robinson Helicopter’s sales objectives and increase market share

  • Integrated Communications: Synchronize pre-, at-, and post-show campaigns with PR and Social teams to amplify brand reach and Share of Voice

  • Brand Integrity: Direct all experiential initiatives to ensure absolute brand cohesion and messaging consistency across every touchpoint

  • Collateral & Brand Assets: Oversee the curation, procurement, and logistical management of promotional items to maximize brand resonance



Logistics & Operational Excellence




  • End-to-End Activation Management: Lead the comprehensive lifecycle of each event, from initial concept through teardown, with a focus on mission-critical logistics:


    • Precision Logistics: Oversee high-stakes aircraft load-in and load-out procedures, ensuring the safe transport, positioning, and security of multimillion-dollar assets

    • Regulatory Compliance: Manage all event-specific insurance requirements, liability waivers, and safety protocols in accordance with venue and aviation standards

    • Strategic Staffing: Architect and effectively manage staff planning and registration for each show, coordinating dealer, specialized engineering teams and sales support as necessary

    • On-Site Collaboration with Agency: Act as a primary and/or secondary point of contact for exhibit companies and trade organizations, troubleshooting structural or logistical issues





Analysis & Financial Stewardship




  • Data-Driven Optimization: Define and monitor KPIs to quantify ROI and leverage post-event analytics to refine future strategic investments

  • Budget Oversight: Manage comprehensive event budgets with a focus on cost-efficiency and high-impact resource utilization