Posted 5d ago

Product Marketing Manager (MKT05) (11392)

@ Datalogic
Calderara Di Reno, Emilia-Romagna, Italy
OnsiteFull Time
Responsibilities:Defin, Define
Requirements Summary:Masters degree; Italian and English fluent; 4-5 years product management experience in B2B tech; international experience preferred.
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Job Description

Career Opportunities: Product Marketing Manager (MKT05) (11392)

Requisition ID 11392 - Posted  - Calderara Di Reno - Italy - N/A





































 


Job Description

The Product Manager owns the end-to-end success of the product—from vision and business case definition through development, launch, and lifecycle management. Acting as a mini-CEO, the PM ensures strategic alignment, cross-functional coordination, and sustainable business performance.

 

Key responsibilities:

 

1) Product Strategy & Portfolio

 

  • Define product vision, strategy, and roadmap aligned with company priorities and market evolution.
  • Ensure strong portfolio positioning and clear contribution to application domain development.
  • Translate customer needs into clear product concepts and requirements.

 

2) Market & Customer Insight

 

  • Lead market and competitive analysis, including benchmarking by application.
  • Drive structured Voice of Customer initiatives and early adopter engagement to validate concepts and refine messaging.

 

3) Positioning, Pricing & Business Case

 

  • Define value proposition, differentiation, and pricing strategy by segment and geography.
  • Own and continuously update segmented business cases, ensuring cross-functional alignment and realistic execution plans across stage gates (CP1–CP7).
  • Monitor account planning in collaboration with Sales.

 

4) Go-To-Market Execution

 

  • Define and support GTM strategy in partnership with Product Marketing Manager, ensuring product readiness and consistent positioning.
  • Guide product presence at tradeshows and key customer engagements.

 

5) Performance & Lifecycle Management

 

  • Monitor product KPIs and drive corrective actions.
  • Optimize lifecycle (cost, platform leverage, phase-out).
  • Lead sales planning and demand forecasting in coordination with Sales and Supply Chain.

 

Requirements:

 

Education:  Master’s degree in Economics, Engineering, or a related discipline (or equivalent qualification).

Languages:  Italian, English fluent

Experience:  4/5 years of experience as Product Manager in B2B preferably in Tech industry. Previous experiences in international company and markets.










 
































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Requisition ID 11392 - Posted  - Calderara Di Reno - Italy - N/A


Job Description

The Product Manager owns the end-to-end success of the product—from vision and business case definition through development, launch, and lifecycle management. Acting as a mini-CEO, the PM ensures strategic alignment, cross-functional coordination, and sustainable business performance.

 

Key responsibilities:

 

1) Product Strategy & Portfolio

 

  • Define product vision, strategy, and roadmap aligned with company priorities and market evolution.
  • Ensure strong portfolio positioning and clear contribution to application domain development.
  • Translate customer needs into clear product concepts and requirements.

 

2) Market & Customer Insight

 

  • Lead market and competitive analysis, including benchmarking by application.
  • Drive structured Voice of Customer initiatives and early adopter engagement to validate concepts and refine messaging.

 

3) Positioning, Pricing & Business Case

 

  • Define value proposition, differentiation, and pricing strategy by segment and geography.
  • Own and continuously update segmented business cases, ensuring cross-functional alignment and realistic execution plans across stage gates (CP1–CP7).
  • Monitor account planning in collaboration with Sales.

 

4) Go-To-Market Execution

 

  • Define and support GTM strategy in partnership with Product Marketing Manager, ensuring product readiness and consistent positioning.
  • Guide product presence at tradeshows and key customer engagements.

 

5) Performance & Lifecycle Management

 

  • Monitor product KPIs and drive corrective actions.
  • Optimize lifecycle (cost, platform leverage, phase-out).
  • Lead sales planning and demand forecasting in coordination with Sales and Supply Chain.

 

Requirements:

 

Education:  Master’s degree in Economics, Engineering, or a related discipline (or equivalent qualification).

Languages:  Italian, English fluent

Experience:  4/5 years of experience as Product Manager in B2B preferably in Tech industry. Previous experiences in international company and markets.



Email this job to a friend
 
The job has been sent to
 
The job has been sent to


Job Description

The Product Manager owns the end-to-end success of the product—from vision and business case definition through development, launch, and lifecycle management. Acting as a mini-CEO, the PM ensures strategic alignment, cross-functional coordination, and sustainable business performance.

 

Key responsibilities:

 

1) Product Strategy & Portfolio

 

  • Define product vision, strategy, and roadmap aligned with company priorities and market evolution.
  • Ensure strong portfolio positioning and clear contribution to application domain development.
  • Translate customer needs into clear product concepts and requirements.

 

2) Market & Customer Insight

 

  • Lead market and competitive analysis, including benchmarking by application.
  • Drive structured Voice of Customer initiatives and early adopter engagement to validate concepts and refine messaging.

 

3) Positioning, Pricing & Business Case

 

  • Define value proposition, differentiation, and pricing strategy by segment and geography.
  • Own and continuously update segmented business cases, ensuring cross-functional alignment and realistic execution plans across stage gates (CP1–CP7).
  • Monitor account planning in collaboration with Sales.

 

4) Go-To-Market Execution

 

  • Define and support GTM strategy in partnership with Product Marketing Manager, ensuring product readiness and consistent positioning.
  • Guide product presence at tradeshows and key customer engagements.

 

5) Performance & Lifecycle Management

 

  • Monitor product KPIs and drive corrective actions.
  • Optimize lifecycle (cost, platform leverage, phase-out).
  • Lead sales planning and demand forecasting in coordination with Sales and Supply Chain.

 

Requirements:

 

Education:  Master’s degree in Economics, Engineering, or a related discipline (or equivalent qualification).

Languages:  Italian, English fluent

Experience:  4/5 years of experience as Product Manager in B2B preferably in Tech industry. Previous experiences in international company and markets.