The UX Strategist is responsible for shaping end-to-end user experience strategy across digital products. The role combines user research, design thinking, business analysis, and product strategy to create intuitive, data-driven, and user-centric solutions. The UX Strategist collaborates with cross-functional teams—Product Managers, UX/UI Designers, Engineers, and Business Stakeholders—to align product vision with user needs and business goals.

Key Responsibilities 1. User Research & Insights

• Conduct qualitative and quantitative user research (interviews, surveys, usability testing).
• Analyze user behavior, customer journeys, and pain points using research tools and analytics.
• Translate user insights into actionable design and business recommendations.

2. Experience Strategy & Planning

• Develop UX strategy aligned with business goals, product roadmap, and customer expectations.
• Create experience frameworks, service blueprints, journey maps, personas, and IA models.
• Drive end-to-end experience design thinking workshops with stakeholders.

3. Product & Business Alignment

• Partner with Product Managers to define features, scope, and UX acceptance criteria.
• Identify gaps in the existing experience and propose strategic improvements.
• Evaluate product ideas through ROI, feasibility, and customer impact.

4. UX Design Direction

• Provide high-level UX direction for UI/UX designers, ensuring consistency and usability.
• Review wireframes, prototypes, and interaction flows to ensure alignment with strategy.
• Advocate for user-centered design principles across the organization.

5. Data-Driven Decision Making

• Use data from analytics tools (GA, Hotjar, Mixpanel) to identify trends and opportunities.
• Measure UX success metrics such as task success rate, NPS, CSAT, and conversion rates.
• Conduct A/B testing and usability improvements based on user behavior insights.

6. Stakeholder Collaboration & Communication

• Facilitate design thinking workshops, brainstorming sessions, and stakeholder interviews.
• Communicate UX strategy, findings, and recommendations through impactful presentations.
• Build consensus between business, design, and engineering teams.

Required Skills & Qualifications

• Bachelor’s degree in Design, HCI, Psychology, Computer Science, or related field.
• 3+ years of experience in UX Strategy, UX Design, Product Strategy, or Service Design.
• Strong understanding of design thinking, user-centered design, and UX research methods.
• Proficiency in UX tools: Figma, Sketch, Miro, InVision, Adobe XD, etc.
• Knowledge of analytics tools: Google Analytics, Hotjar, Mixpanel, etc.
• Excellent communication, presentation, and storytelling skills.
• Ability to balance user needs, business goals, and technical constraints.

Compensation, Benefits and Duration

Minimum Compensation: USD 43,000

Maximum Compensation: USD 152,000

Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.

Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.

This position is not available for independent contractors

No applications will be considered if received more than 120 days after the date of this post