As the Event Sales Manager, your first responsibility is to ensure a great experience for customers booking their events on our properties. You must be observant and detail-oriented and possess an understanding of the business, the products and services. Additional duties include growing a strong and reliable team, defining operational procedures, monitoring and meeting sales targets, and continually working to scale the team by introducing efficiencies into the overall operations.
Responsibilities….
- Embody Chicken N Pickle’s core values: Authenticity, Community, Connection, Integrity and Quality
- Demonstrates and supports a culture of diversity, equity and inclusion
- Proactively engages in outbound sales activity and networking in the community to established business development standards for the venue to grow sales revenues for private events
- Market research to devise strategies to generate and develop new business by knowing the local businesses, chambers and associations
- Work with the top businesses in the market to foster client relationships through ongoing communication with contacts ensuring repeat business, referrals and to grow accounts
- Work with Chambers, Visitor’s Bureau, Sports Commissions, Third Party Event Planners, Convention Centers, etc. to find new opportunities
- Strategically negotiate to close event sales inclusive of creating estimates, proposals, upselling, site tours, food tastings, meetings, lunches, etc.
- Contribute to the overall sales team goals by meeting and exceeding personal quotas
- Utilize and create reports and dashboards to ensure personal and department Key Performance Indicators (KPI’s) are being met or exceeded
- Perform revenue forecasts and win/loss analysis to measure against quotas
- Manage customer relationships for all key accounts
- Manage all leads with a sense of urgency, accuracy and professionalism
- Create, manage and confirm event bookings within CRM system including the documentation of all prospect and event client communication with great attention to detail
- Act as a point of contact to key accounts as they arrive for their events
- Monitor, track and follow up on leads along tentative bookings
- Call upon contacts to see what went well and what could be improved
- Foster client relationships through ongoing communication to ensure repeat business or referrals
- Collaborate on creating sales campaigns focused on continuing to build and nurture relationships that will drive repeat sales
- Aid in maintaining approved vendor list for a variety of needs to ensure successful private and property wide events
- Market property wide themed events to clients to get them on property to experience Chicken N Pickle
- Maintain focus on location and company strategic goals
- Ensure the team is booking space on the property within the documented guidelines
- Friendly, positive, outgoing personality who relates well and gets along with people
Communication:
- Communicate with the Event Hostess and Event Manager on event details, changes/updates to allow for a successful event execution by Operations and the Culinary Team
- Maintain and ensure the BEOs have all the required information
- Attendance in BEO/Operations meetings