Reed is the most recognised recruitment brand in the UK, with a rich history and reputation for improving lives through work, for over 60 years.  Delivering recruitment solutions with many household brands throughout the UK and globally, we find new jobs and careers for people from many different backgrounds across multiple business sectors.

We look for people who enjoy an inclusive and collaborative environment, who strive for performance and celebrate team success, in a rewarding career.

Pay Range

£35,000 - £40,000 pa

Job Description

Candidate Marketing Lead

Location: Northampton, NN4 7RG  (Hybrid – 2 days in office: Tuesday & Thursday)
Salary: £35,000 – £40,000 per annum
Contract: Full-time, permanent
Hours: 37.5 hours per week, 9am – 5:30pm (some flexibility available)

About the role

We’re excited to be recruiting a Candidate Marketing Lead, supporting one of our largest and most high-profile clients, Royal Mail. This is a newly created role, supporting both business as usual hiring and seasonal peak campaigns, including Christmas.

This is a fantastic opportunity for a hands-on marketer who enjoys ownership, variety and building something from the ground up. You’ll play a key role in growing the Royal Mail brand nationally and ensuring we have a strong, engaged pipeline of candidates ready to work.

Key responsibilities:

• Lead candidate attraction marketing for Royal Mail campaigns
• Build and promote the Royal Mail brand across multiple channels
• Own candidate engagement and B2C communications to develop a ready‑to‑work talent pool
• Work closely with Product, Content and Candidate Attraction teams
• Analyse campaign performance, insights, and conversion data to continuously improve results
• Plan, develop and deploy high‑volume, peak‑demand campaigns (e.g. seasonal)

About you

• Proven experience in marketing, ideally within a B2C or high-volume environment
• Confident delivering campaigns end-to-end and working with multiple stakeholders
• Comfortable working autonomously and taking ownership of outcomes
• Analytical mindset with a passion for testing, learning, and optimisation
• Highly organised and adaptable, able to juggle priorities in a fast-paced setting
• Recruitment or employer brand experience is helpful, but not essential

What you’ll gain

• A high-profile client portfolio with national reach and visibility
• Real ownership in a newly created role
• Support and mentorship from experienced marketing and attraction professionals
• Clear development opportunities and access to Reed’s benefits and learning programmes
• A collaborative, inclusive, and enjoyable working culture

If you’re a proactive marketer who enjoys learning, ownership and building effective candidate journeys at scale, we’d love to hear from you.

Feel what it’s like to truly belong…
All job offers are subject to satisfactory references and compliance with vetting requirements applicable to the job role. Reed is an equal opportunities employer.  We aim to ensure that no candidate or employee receives less favourable treatment on the grounds of gender, race, disability, sexual orientation, religion or belief, age, gender identity, marital or civil partnership status, pregnancy or maternity.  We are a Mindful Employer and offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria. As a proud signatory of the Armed Forces Covenant, we welcome applications from ex-services personnel, reservists and cadets and offer a guaranteed interview for applicants who meet the minimum criteria.