The Membership & Product Marketing Manager leads acquisition, engagement, and retention across PCMA’s Community (membership), Convene media portfolio, and Foundation initiatives.

Partnering with Community, Convene, and Foundation leaders, this role develops and executes integrated marketing strategies that grow membership, expand audience reach, elevate thought leadership, and drive philanthropic engagement and support.

This role owns the go-to-market strategy across a diverse product portfolio including membership, media, content, and Foundation programs ensuring alignment across the full customer lifecycle from prospect to engaged community member to advocate.

The manager works cross-functionally to deliver clear, compelling messaging and campaigns that position PCMA as the leading global community and voice of the business events industry.

Success is measured by membership growth and retention, audience engagement, content reach, Foundation participation and contributions, and overall portfolio impact.

Essential Duties and Responsibilities

Strategy & Planning

• Build annual and quarterly marketing plans across membership, media (Convene), and Foundation initiatives, including channel strategy, budget, targets, and test-and-learn roadmaps


• Define priority audience segments (event organizers, corporate planners, suppliers, emerging professionals, global audiences) and align messaging to lifecycle stages (prospect → subscriber → member → engaged participant → advocate)


• Identify opportunities to grow and better connect audiences across Community, Convene, and Foundation touchpoints

Messaging, Positioning & Offers

• Develop and refine value propositions for membership, Convene content and subscriptions, and Foundation programs and campaigns


• Translate thought leadership and industry insights (Convene) into compelling marketing narratives that drive engagement and conversion


• Create targeted messaging for membership acquisition, onboarding, engagement, and renewal


• Support Foundation storytelling to communicate impact, purpose, and industry advancement

Integrated Campaigns & Execution

• Plan and execute multi-channel campaigns (email, digital, social, web, SEO/SEM, paid media, partnerships, and events) to drive:
  
  
  
  
  • Membership growth and retention
  
  
  • Convene audience expansion and engagement
  
  
  • Foundation awareness, participation, and giving
  
  
  
  


• Lead go-to-market strategies for key initiatives, campaigns, and editorial moments across the portfolio


• Develop always-on engagement and nurture strategies to deepen relationships with members, subscribers, and donors


• Partner with chapters and global regions to amplify campaigns and extend reach

Content & Audience Enablement

• Collaborate with Convene, Community, and Foundation teams to activate content as a growth engine


• Drive content-led marketing strategies, leveraging editorial, research, and insights to attract and engage audiences


• Produce and oversee development of landing pages, emails, digital campaigns, and storytelling assets


• Maintain content calendars aligned to audience needs and lifecycle stages

Data, Insights & Optimization

• Develop and manage dashboards tracking membership growth, engagement, content performance, campaign effectiveness, and Foundation impact


• Analyze audience behavior across channels to identify opportunities for personalization and segmentation


• Lead A/B testing and optimization strategies across campaigns, content, and conversion paths


• Gather audience insights and market intelligence to continuously refine strategy

Cross-Functional Collaboration

• Partner with:
  
  
  
  
  • Community on membership lifecycle strategy (acquisition, onboarding, engagement, renewal)
  
  
  • Convene on leveraging editorial and thought leadership for audience growth and brand positioning
  
  
  • Foundation on campaigns that drive awareness, participation, and funding
  
  
  • Events team to convert attendees into subscribers, members, and engaged community participants
  
  
  
  


• Ensure alignment across teams to deliver a seamless, integrated audience experience

Governance & Brand

• Ensure consistency in brand voice, positioning, and messaging across all campaigns and business units


• Support development and adherence to channel and data governance standards


• Manage agency and vendor relationships as needed