Position Summary:

Under the direction of Parks & Recreation Staff, this position will assist in the development and implementation of marketing and communication efforts for department programs, events, and facilities. Work may include: creating and scheduling social media content; capturing photos and videos at programs and events; updating and maintaining website content; assisting with marketing campaigns such as Parks and Recreation Month; developing promotional materials including sponsorship packets and digital assets; supporting the creation of a parks system map; and a variety of other technical and creative tasks including content planning, brand development, and audience engagement strategies.

This is an internship opportunity that will be scheduled 30 - 35 hours per week, through the month of August, and is not benefits-eligible. 

Internship Goals and Objectives:

• Digital Content & Social Media Management
  • Develop and implement a summer marketing calendar with pre-scheduled content across platforms
  • Create Facebook events for all summer programs and special events
  • Capture high-quality photos and videos at programs, events, and parks
• Website and Digital Asset Development
  • Create and launch a dedicated Senior Center webpage on Schertz.com
  • Complete a comprehensive refresh of Parks and Recreation webpages
  • Assist in the development of an updated Parks System Map
• Campaign & Brand Development
  • Develop and execute a Parks and Recreation Month social media campaign
  • Update the 2027 Parks and Recreation Sponsorship Packet with refreshed visuals and messaging
  • Support the development of a Volunteer and Advisory Board recognition program
• Program & Event Support
  • Support marketing and on-site needs for summer programs and events as needed

Ensure timely promotion and post-event recaps to increase community engagement and awareness.