• Meet and exceed monthly, quarterly, and annual budgets including spot, digital, and new direct business. Prospect new businesses on a weekly basis.
• Prepare and complete sales presentations with decision makers.
• Make presentations to include a customer needs analysis, research and supporting documentation, and creative business solutions.
• Follow up and close all pending business in a timely manner.
• Update General Manager weekly on progress of pending business.
• Work closely with other departments in creating effective promotional sales solutions for clients.
• Create and make presentations to agency personnel, including selling and pre-selling the station audience attributes.
• Provide exceptional customer service to direct and agency accounts. Personally contact each active account regularly- defined as an in-person meeting, including the presentation of pertinent sales information.
• Obtain credit approval for new accounts.
• Ensure all accounts are paid in a timely manner. Follow up and assist in the collection process for past due accounts.
• Utilization of and proficiency with Sales software.
• Attend special events, such as remotes and broadcasts, which involve clients. These events may occur after business hours and on weekends.
• Complete all written business requirements within established deadlines. These requirements include but are not limited to: forecast reports, pending business updates, written orders and advertising copy.
• Attend and participate in weekly sales staff meetings, individual meetings with manager and other necessary meetings and training as required by management.
• Have a thorough understanding of rates, promotions, inventory, and personnel. Continue to learn and stay abreast of trends in digital and broadcast advertising industry.
• Maintain regular, reliable attendance.
• Work cooperatively and collaboratively with others. Build working relationships with co-workers, customers, vendors and the general public.
• Complete other duties as requested and needed.