Position Purpose
The Director of Marketing and Communications provides strategic leadership and hands-on execution for all school-wide marketing and communications initiatives. A key member of the Advancement team, the Director serves as Oak Hall School’s lead storyteller, responsible for shaping institutional voice, advancing brand strategy, and driving engagement with current and prospective stakeholders. The Director balances vision-setting with active participation in high-impact communications work and supervises marketing and communications staff.

Essential Functions

•    Develop, lead, and continually refine a comprehensive marketing and communications strategy aligned with the School’s mission, strategic plan, and advancement goals

•    Serve as the School’s lead storyteller by personally shaping, writing, and editing key institutional messages and flagship communications

•    Provide strategic leadership and hands-on participation across all communications platforms, including digital, print, social media, media relations, and publications

•    Establish, maintain, and enforce school-wide brand standards, ensuring consistency of messaging, tone, and visual identity across all departments, programs, and events

•    Direct social media strategy and audience growth while contributing to content creation, campaign execution, and performance evaluation

•    Oversee and actively participate in the curation and production of photography and video to support storytelling and advancement objectives

•    Provide final editorial review and approval of major school-wide communications and publications prior to release

•    Guide and contribute to the strategic development and continuous improvement of the School’s website to maximize visibility, engagement, and user experience

•    Establish and maintain relationships with local and regional media outlets; manage or contribute directly to media outreach, messaging, and responses

•    Lead and contribute to the development of major institutional publications, including admissions materials, annual and impact reports, campaign collateral, and program publications

•    Supervise, mentor, and collaborate closely with marketing and communications staff, balancing leadership with active involvement in execution

•    In partnership with the Director of Advancement, manage marketing, communications, advertising, and website budgets

•    Analyze communications performance metrics and apply insights to refine strategy, messaging, and engagement

•    Collaborate with Advancement, Admissions, Academic, and Administrative leadership to align communications with institutional priorities

•    Support and advance the mission, values, and long-term vision of Oak Hall School

•    Model professionalism, integrity, creativity, and collaborative leadership

•    Maintain regular attendance, participate in meetings and school events, adhere to School policies, and perform other duties as assigned