Posted 1w ago

Chain Account Specialist (Food Broker)

@ Affinity Group
Denver, Colorado, United States
$90k-$110k/yrOnsiteFull Time
Responsibilities:Develop strategies, Prospect accounts, Manage CRM
Requirements Summary:Minimum 3 years of foodservice sales and outside account management; consultative selling; relationship building.
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Job Description


 BROAD FUNCTION AND SCOPE OF POSITION:

The Chain Account Specialist is responsible for developing and executing customized selling strategies for assigned multi-unit chain restaurant accounts. This role requires a minimum of 3 years of wholesale foodservice experience, with outside sales account management experience required. Culinary experience is a plus.

This position reports to the market Executive Vice President and requires prior experience in outside sales (preferred), account management, relationship management, direct or indirect sales, business development, or business-to-business sales. The ideal candidate is collaborative yet capable of operating independently, prioritizing daily activity with minimal oversight.

Success in this role depends on a savvy, consultative selling approach that builds trust, delivers value, and drives long-term partnerships with multi-unit chain customers.

PRINCIPAL RESPONSIBILITIES:

Sales Strategy & Business Development

  • • Develop and execute customized business selling strategies for assigned multi-unit chain restaurant accounts.
  • • Prospect and hunt for new business within a defined territory of accounts, supported by Marketing and Business Intelligence resources.
  • • Influence key decision-makers and stakeholders without direct authority in multi-unit restaurant chains.
  • • Maintain a strong understanding of product differentiators and the competitive landscape to drive strategic selling conversations.

Chain Account & Relationship Management
  • • Establish strong relationships and demonstrate a consultative selling approach with key stakeholders and decision-makers at multi-unit chain restaurant organizations.
  • • Develop trust-based partnerships with chain accounts through solution-based selling and consistent engagement.
  • • Act as a strategic resource to chef-driven, culinary, and operational teams within chain restaurant organizations.

Sales Execution & Customer Solutions
  • • Develop creative, customer-focused solutions for restaurant chefs, culinarians, and on-site operators.
  • • Prepare or learn how to properly cook food products and design menu combinations in support of the selling cycle.
 
  • • Collaborate with local market leadership and cross-functional sales support teams to execute a robust market penetration strategy.

Pipeline Management, CRM & Forecasting
  • • Maintain detailed and accurate CRM records, logging every customer interaction and sales activity.
  • • Manage sales pipeline and activity with the ability to accurately forecast performance.
  • • Utilize CRM insights to evaluate what strategies are working and identify opportunities for improvement.

KNOWLEDGE, SKILLS, AND ABILITIES:
  • Minimum 3 years of foodservice experience required.
  • Proven experience in sales and business development, including calling on key accounts, prospecting, and pipeline management.
  • Strong discipline and ability to develop, execute, and follow a structured sales plan.
  • Demonstrated ability to influence others and drive change without authority.
  • Relationship-focused professional with a proactive, positive attitude.
  • Strong teamwork skills with the ability to partner across diverse teams and remain highly teachable.
  • Must possess a valid driver’s license with a clean motor vehicle record; position requires daily travel by personal vehicle.

COMPETENCIES
  • Consultative Selling: Ability to uncover customer needs, recommend value-based solutions, and position products as strategic solutions for multi-unit chain customers.
  • Sales Acumen: Demonstrated capability in business development, account growth, pipeline management, and revenue forecasting within foodservice or B2B sales environments.
  • Relationship Management: Skilled at building trust-based relationships with executive stakeholders, operators, chefs, and decision-makers across multi-unit organizations.
  • Influence Without Authority: Effective communicator who can align stakeholders, drive decisions, and gain buy-in without direct reporting relationships.
  • Strategic Thinking: Ability to develop customized selling strategies, assess competitive landscapes, and adapt approaches based on account needs.
  • Collaboration & Teamwork: Works effectively with cross-functional partners including leadership, marketing, and sales support teams.
  • Discipline & Organization: Strong time management, territory planning, and CRM discipline to drive consistent execution and results.
  • Culinary & Product Aptitude: Willingness and ability to learn product preparation, menu applications, and culinary solutions to support the sales process.
  • Adaptability: Comfortable operating independently while adjusting priorities in a fast-paced, sales-driven environment.

PHYSICAL REQUIREMENTS/WORKING CONDITIONS:
  • Typical work week: Monday – Friday.
  • During food trade show seasons, ability to stand for extended periods is required.
  • Must be able to safely lift case goods and materials up to 50 lbs.
  • Daily motor vehicle travel is required to visit assigned customer locations.
  • Pay Range $90,000-$110,000