HiringCafe
Posted 5y ago

Recruitment Marketing Leader

@ Virtusa
View All Jobs
United States or Canada
HybridFull Time
Responsibilities:Manage campaigns, Oversee content, Coordinate stakeholders
Requirements Summary:Leads top-of-funnel recruitment across four brands in 10 US/Canada markets; manages digital recruiting ads; oversees content; budgets; analytics; cross-functional collaboration; employer branding.
Technical Tools Mentioned:Microsoft Excel, Business Intelligence, Applicant Tracking Systems, Google AdWords, Indeed, Social media platforms, PPC, Job boards, Video/content creation tools, Email marketing tools
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Job Description
  • Responsible for the top of funnel results for four brands across ten US and Canada local, state, and nationwide job markets.
  • Manage digital advertising sources, including job boards, PPC, radio, print, retargeting, and paid social.
  • Oversee ad content creation, including ad copy and graphic design and video content.
  • Create and manage job postings content, titles, and placement optimizing for job sets for efficacy
  • Manage recruitment marketing budget and mix to drive to cost per application and improve candidate quality.
  • Manage the applicant tracking system as it relates to marketing automation and candidate experience.
  • Integrate marketing systems into existing talent acquisition technologies.
  • Analyze data to improve marketing results over time, identifying trends, and making adjustments to improve efficiency.
  • Coordinate with recruiters and hiring managers to ensure strong workforce planning and adjust campaigns to align with changing business requirements.
  • Build the employer brand and identify opportunities to position company in the market.
  • Track and report on recruitment marketing KPI's and budget to senior leadership

  • 5+ years of marketing experience in a high-volume hiring environment
  • Experience driving direction and alignment with large cross-functional teams
  • Experience using Microsoft Excel and/or business intelligence platforms to manipulate and analyze data
  • Experience using data and metrics to measure impact and determine improvements
  • Experience in digital online marketing, including job boards, PPC, and social media.
  • Experience in below the line marketing such as e-mail, text, and direct mail
  • Experience in above the line marketing such as print, television, and radio
  • Experience using insights, behavioral data, and campaign performance data to understand candidate data and inform strategic plans deeply
  • Excellent oral and written communication skills and an ability to influence others
  • Able to consistently nail details, driving process and managing to goals
  • Ability to work autonomously to learn new systems, educate yourself on current trends, and deliver results
  • Must be independent and trustworthy to take on and manage relationships, while also being a team player and communicative with a broad set of stakeholders
  • Results and detail-oriented, extremely organized, and able to prioritize among a wide array of tasks and responsibilities
  • Experience with applicant tracking systems such as iCIMS, Teleo, Bullhorn, and BambooHR
  • Experience with social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
  • Experience with Google Adwords, Indeed, and other digital recruitment marketing platform

Preferred (Not Required)

  • Professional in Human Resources® (PHR®) OR (SPHR) Certification and/or Society for Human Resource Management Certified Professional (SHRM-CP) OR (SHRM-SCP)
  • Experience in HR and Recruitment Analytics
  • Experience with HR and Recruitment Technology and Integration