Role Overview
The Senior Manager, Technical & Portfolio Marketing, is responsible for defining and governing the Services & Solutions Group (SSG) portfolio-level narrative, positioning, and use case strategy. This role brings together complex, technically sophisticated offerings into a clear, coherent, and outcome-oriented portfolio story, grounded in market reality and technical credibility.
This role provides portfolio marketing strategy, frameworks, and technical narratives that enable Marketing and Sales Enablement teams to execute consistently and at scale. The role works horizontally across Offering teams, Sales, Product Marketing, and Technology & Solutions Delivery to ensure that portfolio messaging is defensible, differentiated, and aligned to One Lenovo.
Primary Responsibilities
Define and maintain a single, coherent SSG portfolio narrative across services and solutions
Own portfolio-level positioning and messaging frameworks, grounded in:
Market and industry dynamics
Customer needs and buying behaviors
Competitive intelligence
Define and evolve outcome-oriented, cross-portfolio use cases that span multiple offerings and services
Own the portfolio-level technical narrative, ensuring it translates architectural complexity into clarity and customer value
Develop portfolio-level technical storytelling frameworks, reference narratives, and proof points
Validate and pressure-test technical claims in close partnership with Offering teams and Technology & Solutions Delivery
Represent the market, industry, and customer perspective in portfolio discussions and decision-making
Continuously synthesize market signals, customer feedback, and competitive movements into actionable portfolio guidance
Enable Product Marketing and Sales Enablement teams by providing marketing strategy, narratives, and frameworks
Act as the arbiter of portfolio coherence when trade-offs arise between individual offerings and broader SSG priorities
Key Deliverables
SSG portfolio narrative framework aligned to One Lenovo
Portfolio positioning, differentiation, and messaging as well as guardrails
Outcome-oriented, cross-portfolio use case definitions
Portfolio-level technical narratives and architectural storytelling
Validated technical claims and proof points
Market and competitive insights translated into portfolio guidance
Key Success Metrics
Clear and consistent portfolio narrative adoption across teams
Reduction in fragmented or offering-centric portfolio messaging
Adoption of portfolio use cases and positioning by Product Marketing and Sales Enablement teams
Strong internal confidence in technical credibility and defensibility of portfolio claims
Improved speed and quality of downstream execution enabled by clear portfolio direction
Basic Qualifications
8+ years of experience in Product Marketing, Technical Marketing, or Portfolio Marketing in technology services
Demonstrated experience working with complex, technically sophisticated solutions (AI, Hybrid Cloud, Digital Workplace, or Support Services strongly preferred)
Preferred Qualifications
Experience in Services, as-a-Service, AI, or Hybrid Cloud portfolios
Experience partnering closely with Engineering, Technical Architecture, or Delivery organizations
Background in portfolio-level or platform marketing roles
Strong analytical and synthesis skills, with comfort navigating ambiguity
Bachelor’s or master’s degree in marketing, Business, Technology, or a related field
Proven ability to translate technical concepts into clear, outcome-oriented market narratives
Strong experience developing positioning, messaging frameworks, and use case strategies
Ability to operate effectively in a highly matrixed, global organization
Strong written and verbal communication skills, with the ability to influence without direct authority
Why This Role Matters
This role establishes clear ownership of the SSG portfolio narrative and technical marketing, replacing today’s best-efforts approach with a dedicated, senior capability. It enables faster alignment, stronger differentiation, and more credible storytelling across a complex and rapidly evolving portfolio.
In CA, CO, CT, DC, HI IL, MD, MA, MN, NV, NJ, NY, OR, RI, WA the base salary range budgeted for this position is $176,000 – $210,000 (annually) Individuals may also be considered for bonuses and/or commissions. Lenovo’s various benefits can be found at
In compliance with Colorado’s Equal Pay for Equal Work Act (EPEWA), the expected application deadline for this position is 4/30/2026. This requirement applies to both internal and external candidates
The Senior Manager, Technical & Portfolio Marketing, is responsible for defining and governing the Services & Solutions Group (SSG) portfolio-level narrative, positioning, and use case strategy. This role brings together complex, technically sophisticated offerings into a clear, coherent, and outcome-oriented portfolio story, grounded in market reality and technical credibility.
This role provides portfolio marketing strategy, frameworks, and technical narratives that enable Marketing and Sales Enablement teams to execute consistently and at scale. The role works horizontally across Offering teams, Sales, Product Marketing, and Technology & Solutions Delivery to ensure that portfolio messaging is defensible, differentiated, and aligned to One Lenovo.
Primary Responsibilities
Define and maintain a single, coherent SSG portfolio narrative across services and solutions
Own portfolio-level positioning and messaging frameworks, grounded in:
Market and industry dynamics
Customer needs and buying behaviors
Competitive intelligence
Define and evolve outcome-oriented, cross-portfolio use cases that span multiple offerings and services
Own the portfolio-level technical narrative, ensuring it translates architectural complexity into clarity and customer value
Develop portfolio-level technical storytelling frameworks, reference narratives, and proof points
Validate and pressure-test technical claims in close partnership with Offering teams and Technology & Solutions Delivery
Represent the market, industry, and customer perspective in portfolio discussions and decision-making
Continuously synthesize market signals, customer feedback, and competitive movements into actionable portfolio guidance
Enable Product Marketing and Sales Enablement teams by providing marketing strategy, narratives, and frameworks
Act as the arbiter of portfolio coherence when trade-offs arise between individual offerings and broader SSG priorities
Key Deliverables
SSG portfolio narrative framework aligned to One Lenovo
Portfolio positioning, differentiation, and messaging as well as guardrails
Outcome-oriented, cross-portfolio use case definitions
Portfolio-level technical narratives and architectural storytelling
Validated technical claims and proof points
Market and competitive insights translated into portfolio guidance
Key Success Metrics
Clear and consistent portfolio narrative adoption across teams
Reduction in fragmented or offering-centric portfolio messaging
Adoption of portfolio use cases and positioning by Product Marketing and Sales Enablement teams
Strong internal confidence in technical credibility and defensibility of portfolio claims
Improved speed and quality of downstream execution enabled by clear portfolio direction
Basic Qualifications
8+ years of experience in Product Marketing, Technical Marketing, or Portfolio Marketing in technology services
Demonstrated experience working with complex, technically sophisticated solutions (AI, Hybrid Cloud, Digital Workplace, or Support Services strongly preferred)
Preferred Qualifications
Experience in Services, as-a-Service, AI, or Hybrid Cloud portfolios
Experience partnering closely with Engineering, Technical Architecture, or Delivery organizations
Background in portfolio-level or platform marketing roles
Strong analytical and synthesis skills, with comfort navigating ambiguity
Bachelor’s or master’s degree in marketing, Business, Technology, or a related field
Proven ability to translate technical concepts into clear, outcome-oriented market narratives
Strong experience developing positioning, messaging frameworks, and use case strategies
Ability to operate effectively in a highly matrixed, global organization
Strong written and verbal communication skills, with the ability to influence without direct authority
Why This Role Matters
This role establishes clear ownership of the SSG portfolio narrative and technical marketing, replacing today’s best-efforts approach with a dedicated, senior capability. It enables faster alignment, stronger differentiation, and more credible storytelling across a complex and rapidly evolving portfolio.
In CA, CO, CT, DC, HI IL, MD, MA, MN, NV, NJ, NY, OR, RI, WA the base salary range budgeted for this position is $176,000 – $210,000 (annually) Individuals may also be considered for bonuses and/or commissions. Lenovo’s various benefits can be found at
In compliance with Colorado’s Equal Pay for Equal Work Act (EPEWA), the expected application deadline for this position is 4/30/2026. This requirement applies to both internal and external candidates