Location: Hybrid/Remote (In Toronto)
Contract Type: Freelance
Duration: 3 months (May - July)
Compensation: $15,000 (3 months)

About the role

EF Educational Tours is seeking an experienced freelance copywriter to lead the writing and editorial development of our annual printed catalogue distributed to teachers across Canada. This high-visibility publication reaches thousands of educators each year and serves as a key driver of awareness, engagement, and tour bookings.

As one of our most significant annual marketing initiatives and an EF tradition since 1965—the catalogue holds a special place in our story. We’re seeking someone who will bring the same energy, pride, and enthusiasm to it that we do.
 

Key responsibilities

• Learn and accurately apply EF’s brand voice and tone across all content
• Develop engaging editorial features spotlighting teachers, students, schools, fundraising, etc.
• Craft compelling messaging around EF’s value propositions, including:
  • Safety standards
  • Support
  • Affordability and pricing
  • Educational impact
  • What’s included
• Translate strategic marketing objectives into persuasive long-form and short-form print copy
• Work in tandem with the designer to ensure copy aligns with layout, pacing, and visual storytelling
• Incorporate stakeholder feedback and manage revisions efficiently
• Ensure all content is polished, accurate, and publication-ready

Qualifications

• Proven experience as a freelance copywriter, preferably in travel, education, or editorial
• Ability to adapt to and maintain a consistent brand voice
• Strong editorial storytelling skills
• Experience writing value-driven marketing copy (safety, pricing, trust, outcomes)
• Comfortable collaborating in an ongoing, iterative process with the designer and marketing team to ensure the best results possible
• Strong project management skills and ability to meet firm print deadlines

Success in This Role Looks Like

• A cohesive, inspiring catalogue that reflects EF's brand and resonates with Canadian educators
• All feedback from marketing and design has been implemented in a timely manner
• On-time delivery aligned with print production deadlines
• Good collaboration and working relationship with designer

About EF Education First & Educational Tours

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs turn dreams into international opportunities.   

EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, parental status, identity, experience and everything else that makes you unique.   

Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more about EF at https://ef.com. Or read more about our Educational Tours product at https://www.eftours.ca/