Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
The Go-to-Market Product Manager for KeysightCare is responsible for owning the end-to-end strategy and execution of the KeysightCare Marketing Plan. This role serves as the primary owner for KeysightCare marketing—ensuring that the value of KeysightCare is consistently articulated, activated, and measured across the customer lifecycle, from initial purchase through renewal and expansion.
The role partners closely with KGM, KGS, IT, KGSO Business Development, and regional teams to translate strategy into measurable business impact, including attach rate growth, renewal performance, and increased customer engagement.
Success in This Role Looks Like
- KeysightCare has a clear, consistent, and differentiated presence across all customer touchpoints
- Sellers understand when, why, and how to position KeysightCare—supported by strong proof points
- Marketing programs demonstrably support attach rate growth, renewals, and customer experience goals
- Cross-functional teams view this role as the go-to owner for KeysightCare marketing direction
Responsibilities:
Strategy & Ownership
- Own and evolve the KeysightCare Marketing Strategy, building on the existing FY26 plan and Value Prop 2.0 foundation
- Act as the business owner for KeysightCare marketing, ensuring clear priorities, roadmap alignment, and outcome-driven execution
- Translate customer insights, survey data, and field feedback into actionable messaging and program improvements
- Jointly build campaign roadmaps with key stakeholders to maximize return, while operating under constraints and limited mind share
Go-To-Market & Execution
- Lead the integrated go-to-market execution for KeysightCare across content generation, syndication across all venues and campaigns as well as field enablement
- Drive programs that amplify the KeysightCare experience at key lifecycle moments (purchase, onboarding, use, support, renewal)
- Ensure KeysightCare is consistently and accurately represented across:
- Keysight.com and Keysight Support Portal (KSP)
- Global campaigns and social programs
- All customer viewable collateral
- Insight, KeyTalk, onboarding, and seller enablement assets
Cross-Functional Leadership
- Serve as the primary marketing interface for KeysightCare to:
- KGM (corporate brand and campaign integration)
- IT (SFDC services data set, portal and digital experience integration)
- KGSO Business Development and regional teams
- Align cross-functional stakeholders around shared goals, timelines, and success metrics without direct authority
Field Enablement & Storytelling
- Develop compelling field enablement assets, trainings, success stories, FAQs, and proof points that make the KeysightCare value tangible for sellers and customers
- Support global enablement moments such as Insight, new seller onboarding, and service-related training initiatives
Measurement & Optimization
- Define and track KPIs tied to business outcomes, including:
- Attach rate and renewal influence
- Lead generation and opportunity impact
- Engagement across digital and campaign touchpoints
- Continuously optimize programs based on performance data and regional feedback
Qualifications:
Required Qualifications
- 7+ years of experience in product marketing, services marketing, or go-to-market roles
- Proven experience owning and executing an integrated marketing strategy
- Proven experience in creating and delivering high impact sales training
- Strong cross-functional leadership skills in complex, matrixed organizations
- Ability to translate technical or service-based offerings into clear, customer-focused value messaging
- Experience working with global teams and supporting regional execution
Preferred Qualifications
- Experience marketing services, subscriptions, or lifecycle-based offerings
- Familiarity with digital customer journeys, portals, and self-service experiences
- Experience supporting field sales enablement and renewal-focused motions
- Comfort operating at both strategic and hands-on execution levels
Careers Privacy StatementKeysight is an Equal Opportunity Employer.
The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.
Santa Rosa, CA pay range: MIN $149,850 MIDPOINT $199.800 - MAX $249,750
Colorado pay range: MIN $138,750 MIDPOINT $185,000 MAX $231,250
Note: For other locations, pay ranges will vary by region
This role is eligible for Keysight Results Bonus Program
US Employees may be eligible for the following benefits:
- Medical, dental and vision
- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)