Problem This Role Solves 

Bell manages a large, complex digital ecosystem with thousands of pages across support, shop, marketing, and informational content. This role ensures: 

• Consistent execution of SEO best practices at scale 
• Faster turnaround on SEO audits, optimizations, and remediation 
• Stronger technical and on‑page SEO hygiene across properties 
• Support for the transition from traditional SEO to GEO / AI‑assisted search visibility 

Key Responsibilities 

• Core SEO Execution 
  • On‑page SEO optimization (titles, meta descriptions, headings, internal linking, structured content) 
  • Keyword and intent research aligned to business and support use cases 
  • Optimization of existing and new content following Bell SEO standards 
• Technical SEO Support 
  • Assist with technical SEO audits (crawlability, indexation, redirects, canonicals) 
  • SEO readiness reviews prior to launches 
  • Log and track SEO technical debt in Jira 
• GEO / AI Search Support 
  • Support Generative Engine Optimization initiatives 
  • Assist with LLM and AI‑generated search visibility 
  • Work with BrightEdge, GSC, and related tools 
• Reporting & Operations 
  • Monitor performance metrics 
  • Prepare regular SEO summaries 
  • Maintain documentation and playbooks 
  • Collaborate with cross‑functional teams  

Required Skills & Experience 

• 2–4+ years of hands‑on SEO experience 
• Strong on‑page and technical SEO fundamentals 
• Experience with BrightEdge, Semrush, Ahrefs, Screaming Frog, GSC 
• Enterprise process orientation 
• Comfortable with Jira and Confluence 

Nice to Have 

• Telecom, ecommerce, or support‑heavy site experience 
• Schema and structured data exposure 
• Familiarity with AI search, GEO, RAG, or LLM optimization