Grey is a fast-growing company building the future of global banking for a borderless world. We provide multi-currency accounts, instant international transfers, and virtual cards that enable individuals and businesses to manage money across borders as easily as they do in local currency. We serve digital nomads, remote workers, freelancers, international students, entrepreneurs, and anyone whose financial life crosses borders.

Licensed and regulated in multiple countries, Grey is expanding rapidly across global markets. We’re a remote company with staff around the world.

The Role

You'll own the design-to-web pipeline and growth optimization for Grey's marketing and product web presence. This is not template work—you're translating high-fidelity design into fully functional, conversion-focused sites while running SEO and growth experiments. You'll work across design, marketing, and growth teams to build pixel-accurate implementations, optimize for search and user behavior, and identify what pages and content actually drive customer acquisition.

This role is half craft (does it look right and work smoothly?) and half commerce (does it convert, rank in search, load fast, meet fintech compliance?). You'll spend time building new pages on the fly based on what the growth team discovers works, not just shipping static designs.

What you'll be doing

Primary responsibilities:

Design & Build

• Design high-converting marketing and campaign pages aligned with brand and performance goals
• Translate Figma designs into fully responsive, production-ready Webflow pages with pixel-perfect accuracy
• Grow and evolve the existing design system and Webflow component library to support new templates, campaigns, and locales
• Ensure pixel-perfect accuracy across browsers and breakpoints
• QA testing (Chrome, Safari; mobile, tablet, desktop)
• Collaborate with design on feasibility—flag constraints early and propose alternatives that maintain intent
• Develop and publish localized pages across multiple locales using Webflow Localization, ensuring consistency in design and content
• Manage and organize content structures within Webflow CMS, ensuring content is accurate, up-to-date, and scalable

SEO & Technical Optimization

• Audit and optimize on-page SEO (meta tags, H1-H6 hierarchy, schema markup, canonical URLs, OG for social)
• Improve Core Web Vitals and page speed (image optimization, scripts optimization)
• Implement proper 301 redirects, robots.txt, and sitemap management when restructuring sites
• A/B test page layouts, copy, CTAs, and form fields based on conversion data
• Work with growth/marketing to identify high-impact optimization opportunities (e.g., "this landing page converts at 2%, similar pages convert at 5%—what's different?")

Growth Initiatives & Rapid Page Creation

• Partner with marketing and growth teams to quickly ship new landing pages based on campaign hypothesis
• Build from template or design, but move fast—not every page needs a full design handoff
• Monitor performance and iterate based on data (form fields driving abandonment? CTA placement affecting clicks?)
• Identify and create pages that target high-intent keywords or user segments
• Run experiments: test different page variants, layouts, messaging to find what resonates

Documentation & Handoff

• Document component structures, and interaction patterns
• Leave clear guidance for future iterations or team members

What you need

Required:

• 3+ years building with Webflow (custom builds, not templates—components, Webflow native interactions + GSAP)
• Solid hands-on experience with Webflow CMS, including content modeling and dynamic content management
• Experience configuring and maintaining Webflow Localization across multiple locales
• Strong HTML/CSS fundamentals; comfortable with JavaScript when needed
• Proven experience with SEO implementation and optimization (on-page, technical SEO, schema markup)
• Understanding of conversion funnel optimization and A/B testing
• Ability to move fast and iterate based on data (not perfectionist about every pixel if data says otherwise)
• Strong communication; you'll coordinate across design, marketing, and growth teams with competing priorities

Highly valued:

• Experience with fintech, financial products, or regulated industries
• Familiarity with Webflow CMS and Localization
• Experience running or supporting growth experiments (landing pages, campaigns, conversion optimization)
• Knowledge of keyword research, competitive positioning, and content strategy basics
• Basic analytics dashboard experience (pulling your own reports)

The context you're joining

Grey is a B2B and consumer fintech company scaling customer acquisition. The design team is small but high-leverage. Marketing and growth teams are actively experimenting with positioning, messaging, and landing pages to drive acquisition and product adoption.

You'll work closely with:

• Brand and product designers — Handing off finished designs
• Growth/Marketing team — Your main collaboration partner for SEO and optimization initiatives
• Engineering — For API integration, or custom scripts

This is a high-collaboration role. Growth team might say, "We're seeing weak conversion on pricing page—can you test a different CTA layout?" You'll need to turn that around in days, not weeks. Design might say, "That layout isn't responsive enough." Marketing might say, "We need a landing page for this new campaign by Friday." You'll navigate those conversations confidently.