Description

Business Development & Account Growth

• Identify, qualify, and close new independent retail (ethnic grocery, specialty, international market) and foodservice (restaurant, catering, QSR) accounts within assigned territory

• Develop and execute territory business plans with defined revenue targets, acquisition goals, and segment-specific strategies

• Own the full sales cycle — prospecting through negotiation, contract execution, and ongoing account management

• Achieve or exceed quarterly and annual volume, revenue, and margin objectives

Multicultural Market Strategy

• Serve as the company's subject matter expert on ethnically diverse food channels with deep knowledge of consumer preferences across Hispanic/Latino, Asian-American, African/Caribbean, Middle Eastern, and South Asian communities

• Develop culturally tailored sales pitches and account-level programming; track trends in multicultural protein consumption including halal, kosher, specialty cuts, and heritage breeds

• Represent the brand at ethnic food trade shows, community festivals, and industry forums to build brand visibility and trust

Independent Channel Expertise

• Navigate the unique buying structures, payment preferences, and relationship dynamics of independent retail and foodservice operators

• Build trust-based relationships with store owners, executive chefs, purchasing managers, and distributor partners; provide hands-on support.

Requirements

5+ years in B2B food/protein sales

Bilingual  (Spanish, Mandarin, Arabic, or relevant language)

Independent retail or foodservice channel experience

Halal or kosher certified product experience

Deep knowledge of multicultural food markets

Broker/distributor relationships in multicultural channels

Experience with meat, seafood, poultry, or specialty protein

Ethnic grocery retail experience (H Mart, Northgate, etc.)

Strong negotiation and consultative selling skills

Independent restaurant group or ethnic QSR background

CRM proficiency (Salesforce, HubSpot, or equivalent)

Trade show and event-based business development

Valid driver's license; 50–60% travel within territory

Food safety /cold chain / USDA/FDA knowledge