About us

Listed on Nasdaq, Futu Holdings (FUTU) is a global fintech company behind the advanced digital brokerage platforms moomoo and Futubull, serving millions of users worldwide. We are a technology-driven company delivering secure, seamless access to global markets and reshaping the personal investing experience.

Role summary

We are seeking a Narrative Lead to play a critical role in raising the creative and copywriting bar across our in-house team. This is a heavyweight senior writing and storytelling role, combining deep copy craft with strong creative ideation, brand thinking, and narrative leadership.

The Narrative Lead shapes global brand stories, campaign platforms, and high-impact creative ideas for moomoo’s international markets. Working closely with Art Directors, Strategists, and senior stakeholders, this role helps define how the brand shows up across channels—translating complex financial concepts into clear, confident, and culturally resonant narratives.

What you'll work on

• Lead creative ideation and narrative development for integrated campaigns across OOH, digital, social, OLV, and on-ground activations
• Define and craft English-language brand narratives, campaign platforms, and hero messaging for global and regional markets
• Translate complex financial products, market insights, and platform features into simple, compelling, and trustworthy stories
• Partner closely with Art Directors and Strategists to shape end-to-end creative concepts, from initial idea through execution
• Set and elevate standards for copy craft, storytelling, and narrative clarity across brand, campaign, and product touchpoints
• Contribute to the development and evolution of brand voice, tone-of-voice frameworks, and narrative systems across international markets
• Present, defend, and refine creative ideas with senior stakeholders and leadership, bringing clarity and conviction to narrative decisions
• Mentor and influence other creatives through example, feedback, and creative leadership