Posted 2w ago

Director of Paid Social & Video

@ LawnStarter
United States
$175k-$205k/yrRemoteFull Time
Responsibilities:own campaigns, manage budgets, test plans
Requirements Summary:Director-level role owning paid social for homeowners and service providers; hands-on, execution-heavy with end-to-end ownership across Meta, TikTok, YouTube; strong emphasis on unit economics and testing.
Technical Tools Mentioned:Meta, TikTok, YouTube, Video editing tools, Analytics platforms
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Job Description

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services, and paid social is one of our next major bets to scale both customer and provider acquisition across both sides of the marketplace.

About Growth at LawnStarter

Growth is where LawnStarter's customer and provider acquisition engine gets built. We own organic, paid, and partner channels and work cross-functionally with lifecycle and sales to maximize funnel conversion. Paid social is a high-potential channel for us: we've proven it can work, but we haven't had a dedicated owner to turn it into a scalable, predictable growth lever. That's the opportunity.