HiringCafe
Posted 6mo ago

SEO & GEO Specialist

@ Quantrics
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Rabat, Rabat-Salé-Kénitra, Morocco
OnsiteFull Time
Responsibilities:Conducting audits, Implementing fixes, Monitoring performance
Requirements Summary:University or college degree in Marketing, Communications, or related field; 3+ years in similar role; strong SEO knowledge; AI search tech interest; proficient with Google Search Console and analytics tools; strong communication and teamwork.
Technical Tools Mentioned:Google Search Console, Google Analytics, Keyword research tools
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Job Description

-Technical SEO:

  • Conduct technical SEO audits to identify website issues that impact search engine rankings.
  • Implement technical SEO fixes, including optimizing site architecture, improving page speed, and ensuring mobile-friendliness.
  • Monitor website performance using Google Search Console and other analytics tools.
  • Stay up-to-date with the latest technical SEO best practices and algorithm updates.

 

-GEO (Gen AI Engine Optimization):

  • Develop and implement strategies to optimize content and website structure for Gen AI platforms.
  • Research and identify relevant keywords and search prompts for Gen AI engines.
  • Analyze Gen AI search results and user behavior to identify opportunities for improvement.
  • Stay up-to-date with the latest trends and developments in Gen AI technology.

 

-Content SEO (Asset):

  • Assist in the development of SEO-friendly content for our websites and marketing materials.
  • Conduct keyword research to identify relevant topics and search terms.
  • Optimize existing content for search engines and Gen AI platforms.

 

-Reporting and Analysis:

  • Track and report on key performance indicators (KPIs), including organic traffic, conversion rates, and Gen AI search prompt effectiveness.
  • Analyze data to identify trends and insights, and make recommendations for improvement.
  • Collaborate with the SEO/GEO Senior Specialist to develop and implement SEO strategies.

 

 

Profile main requirements (must have qualifications) :

 

  • University or college degree in Marketing, Communications, or a related field.
  • Excellent communication skills in english
  • Minimum of +3 years’ experience in similar role
  • Strong understanding of SEO principles and best practices.
  • Passion for and understanding of AI search applications and technologies.
  • Proficiency with Google Search Console is a must.
  • Experience with website analytics tools (e.g., Google Analytics).
  • Familiarity with keyword research tools.
  • Excellent communication and interpersonal skills.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and as part of a team.