POSITION SUMMARY
We are seeking a Senior Web Designer with a strong front-end development background and UI/UX principles. This role combines high-level visual design expertise with hands-on front-end execution. You will lead the creation and implementation of high-converting landing pages, email campaigns, and interactive web experiences, owning the process from Figma design through front-end development and deployment.
This is NOT a junior role — we need a strategic thinker who understands design systems, performance optimization, accessibility standards, and how to build scalable, responsive digital experiences independently.
WHAT YOU’LL DO ( ESSENTIAL JOB DUTIES AND RESPONSIBILITIES)
- Design and develop high-performing landing pages, email templates, and digital campaigns from concept through deployment.
- Translate Figma designs into clean, responsive, and accessible front-end code (HTML, CSS, JavaScript).
- Collaborate with Marketing teams to align digital experiences with campaign strategy, messaging, and conversion goals.
- Partner with IT and Development teams to ensure scalable architecture, technical feasibility, and pixel-perfect implementation.
- Create and maintain reusable components and design systems that bridge design and development.
- Optimize web experiences for performance, responsiveness, SEO best practices, and accessibility standards (WCAG).
- Conduct usability testing, prototype interactive experiences, and iterate based on data, feedback, and performance metrics.
- Ensure brand consistency across all digital touchpoints while enhancing user engagement and conversion rates.
- Support deployment of email campaigns and web assets within marketing automation platforms.