PrimeLending is looking to hire a Senior Marketing Manager. The Senior Marketing Manager leads the development and execution of strategic marketing campaigns that support Loan Officers, branches, recruiters, and internal departments. This role is responsible for developing the strategy for the organization’s marketing platform and ensuring it is effectively utilized in partnership with production teams to drive business growth, sales performance, and brand consistency. This position plays a key role in shaping the overall marketing strategy, managing high-impact campaigns, and leading in a fast-paced, market-driven environment.
Responsibilities
Strategic Planning
- Partner with senior leadership to align marketing strategies with overall business goals and objectives.
- Conduct market research to identify trends, competitive activity, customer needs, and opportunities for differentiation.
- Develop and implement comprehensive marketing strategies that support organizational priorities and sales growth.
- Evaluate market dynamics and recommend new opportunities, tactics, and initiatives.
Campaign Strategy
- Develop campaign strategies based on a deep understanding of target audiences, market conditions, and Loan Officer needs.
- Create and execute data-driven marketing plans designed to increase engagement, lead generation, recruiting, and customer retention.
- Leverage analytics and performance data to optimize campaigns and improve results over time.
- Ensure campaigns adhere to compliance requirements, brand standards, and ethical marketing practices.
Campaign & Project Management
- Lead the planning, development, and execution of integrated marketing campaigns supporting a variety of business objectives.
- Collaborate with cross-functional teams to understand business priorities and develop targeted campaigns for specific audience segments.
- Manage multiple projects simultaneously, including timelines, project plans, assignments, approvals, testing, and execution.
- Utilize project management tools and department procedures to ensure projects are completed on time and within scope.
- Serve as a player-coach who is comfortable managing projects while also contributing hands-on to implementation, testing, and execution activities.
- Analyze campaign performance and use data-driven insights to refine and improve future initiatives.
Marketing Materials & Promotional Support
- Oversee the creation and production of marketing collateral, promotional materials, sales tools, and recruiting resources.
- Ensure all materials align with brand standards, messaging guidelines, and compliance requirements.
- Partner closely with design and content teams to maintain a high standard of quality across all deliverables.
- Contribute directly to copywriting, creative direction, and design execution as needed.
Budget Management
- Develop and manage budgets for marketing campaigns and Loan Officer support initiatives.
- Monitor campaign expenses, track ROI, and recommend budget adjustments to maximize performance.
- Identify opportunities to improve efficiency and optimize marketing spend.
Team Leadership
- Lead, mentor, and inspire a small team of marketing professionals in a collaborative, fast-paced environment.
- Foster creativity, accountability, and professional growth across the team.
- Provide guidance and direction on campaign strategy, execution, and performance measurement.
- Ensure team members understand priorities, expectations, and business objectives.
Cross-Functional Collaboration
- Build strong partnerships with teams across production, field marketing, products, training, operations, secondary marketing, technology, joint ventures, legal, and compliance.
- Facilitate communication and alignment across departments to ensure a consistent and unified approach to marketing initiatives.
- Partner with field marketing teams to ensure campaigns effectively support branches, Loan Officers, and recruiting efforts.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 7+ years of progressive marketing experience, including campaign strategy, project management, and team leadership.
- Experience in mortgage, financial services, banking, real estate, or other regulated industries preferred.
- Strong understanding of marketing strategy, campaign development, digital marketing, analytics, and performance measurement.
- Proven ability to manage multiple priorities and deliver results in a fast-paced environment.
- Strong project management, communication, and leadership skills.
- Experience working cross-functionally with legal, compliance, sales, and operational teams.
- Hands-on experience with marketing platforms, CRM systems/Salesforce, AI, project management tools, and marketing analytics platforms.
- Strong writing, creative direction, and presentation skills.
The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required and may be changed at the discretion of the Company.
Company
PrimeLending, a PlainsCapital Company®, is a people-first company on a mission to make the home loan process simple and stress-free. Since 1986, we’ve been working together as a team to support our customers, co-workers and communities and make a positive impact on all the lives of all we serve. Whether on the frontline working directly with customers in our branches or behind the scenes supporting our loan officers, our team members each play a vital role in delivering an outstanding customer experience.
Award-Winning Culture
Known for having an empowering, supportive culture, PrimeLending is a place where each individual has an important voice, can be themselves and thrives. Our organization exudes an infectious spirit of optimism and humanity, making PrimeLending a great workplace.
- #7 2023 Energage Top Workplaces in the USA1
- # 11 2023 Energage Top Workplaces in Financial Services1
- Top 25 2023 Fortune Best Workplaces for Women™2
- Top 25 2023 Fortune Best Workplaces in Financial Services™2
- Top 50 2023 Fortune Best Workplaces for Millennials™2
- #11 2023 Fortune Best Workplaces in Texas™2
- Scotsman Guide 2024 Top Workplaces3 (Editor’s Pick)
- #7 2023 Dallas Morning News Top Workplaces4
Key Facts About PrimeLending
- Established in 1986
- Part of Hilltop Holdings Inc. (NYSE: HTH) a diverse financial services company
- #11 2023 Top Retail Volume, Scotsman Guide
- #15 2023 Top Overall Volume, Scotsman Guide3
- 400+ purchase, renovation, refinance and reverse mortgage products
- National lender with coverage in all 50 states
- 2023 Best-in-Class Lender in 4 categories by MortgageCX5
- Branches located in 42 states
- 96% customer satisfaction rating6
- 4.9 national average star rating on Google
- 22,000+ five star Zillow reviews
6Survey administered and managed by an independent third party following loan closing. PrimeLending received an overall 96% Customer Satisfaction Rating for the period 1/1/23-12/31/23.