Job Description

TITLE: VP of Payer Strategy & Partnerships

REPORTS TO: EVP of Baxter Technology Group

SUPERVISES: None

EXPECTATION OF WORK HOURS: Full Time, Exempt

This is not a typical sales role. We are looking for a proven closer with a track record of selling into complex healthcare payer organizations and delivering enterprise-level results with UNCAPPED COMMISSION.

Our software group is a leader in AI-driven, outcomes-based software solutions for the healthcare industry. As we expand into payer-focused solutions, we are seeking a VP of Payer Sales to drive growth within health plans and bring a high-impact offering to healthcare insurance market.

What You’ll Do

Own and execute the payer sales strategy end-to-end.

Build, manage, and close a pipeline of high-value insurance company contracts.

Develop relationships with executive stakeholders across health plans.

Present solutions around: cost reduction, utilization management, operational efficiency, and compliance and audit performance.

Who You Are

Experienced in selling directly to: BCBS plans, Medicare Advantage organizations, Medicaid MCOs, Regional or national payers.

Must be successful getting in front of C-suite executives, medical directors, and network and utilization management leadership.

Proven ability to navigate complex deal structures and close long, $500k-$5M enterprise deals.

Self-starter who can own opportunities by creating, driving, and closing independently.

Comfortable operating in a high-growth environment.

Why This Role

Direct impact on company growth and revenue strategy with real momentum.

Opportunity to shape and lead a new market expansion that is meaningful, not just selling an existing software platform.

Backed by a proven SaaS and strong healthcare domain expertise.

If you have a history of closing meaningful payer deals, want to build something with real impact, and have proven you can WIN in this space, please apply directly or confidentially.

RESPONSIBILITIES

Lead outbound sales efforts to drive payer adoption of SaaS product.

Develop and execute a strategic outbound prospecting plan, leveraging cold calls, emails, and LinkedIn outreach to achieve goals.

Recruit and cultivate relationships with executive-level healthcare insurance providers to ensure seamless adoption of software, from initial outreach through deal closure.

Deliver compelling solution demos, tailoring value propositions to address prospects’ operational challenges and effectively relay feedback to management for contribution to potential enhancement roadmap.

Identify, prioritize, cultivate, and document qualified opportunities within a CRM (e.g., Salesforce, HubSpot, Pipedrive).

Collaborate with leadership to refine positioning and market strategy.

Prepare, evaluate, and report data analytics to track sales performance and inform strategic decisions.

Plan, coordinate, attend, and participate in strategic trade shows, maintaining diligent follow-up with prospects and industry contacts.

Comply with, adhere to, and help implement company policies and procedures in compliance with regulatory agencies, including but not limited to HIPAA.

Collaborate with affiliated companies on joint sales and marketing initiatives.