Strategic Planning & Market Positioning

• Create and implement marketing strategies aligned with business goals.

• Conduct market research to identify opportunities, trends, and client needs.

• Develop strategies to enhance brand recognition, awareness, and loyalty.

• Work closely with the Marketing Director to align departmental initiatives, support strategic planning, and ensure cohesive execution across all marketing functions.

Campaign Development & Execution

• Plan and execute multi-channel marketing campaigns, including digital, social media, email, print, and event-based initiatives.

• Ensure consistency in brand messaging and visual identity across all marketing channels.

• Conduct cold calling and outreach to prospective clients as needed.

• Oversee the social media team and their content strategy and execution.

• Oversee mobile team development, scheduling, and growth initiatives.

Team Leadership & Staff Development

• Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance environment

• Lead the onboarding, training, and ongoing development of in-house marketing staff to ensure consistent performance, brand alignment, and adherence to departmental processes.

• Coordinate with team leads and representatives to ensure KPIs are being met across all roles.

Performance Management & Reporting

• Track and evaluate campaign performance to optimize results.

• Monitor key performance indicators (KPIs) and provide regular performance reports to leadership.

• Prepare and deliver weekly performance updates and comprehensive monthly progress reports for in-house marketers.

• Use data-driven insights to refine marketing strategies and enhance campaign effectiveness.

Collaboration, Operations & Compliance

• Maintain strong relationships with external partners, vendors, and agencies.

• Follow all Marketing SOPs to ensure operational consistency and compliance.

• Other duties as assigned.