Posted 5d ago

Sr. Manager, Channel Strategy

@ Yum! Brands
Plano, Texas, United States
$143k-$151k/yrHybridFull Time
Responsibilities:Translate strategy, Lead marketplaces, Influence stakeholders
Requirements Summary:10–12+ years in ecommerce, marketplaces, digital strategy; cross-functional leadership; strong stakeholder influence; planning and analytics.
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Job Description

The Senior Manager, Channel Strategy & Growth is a high-impact strategy and execution partner responsible for translating Pizza Hut’s omnichannel strategy into practical, actionable frameworks that drive growth across channels.

This role will initially focus on marketplace (3P) channels and channel economics, helping strengthen one of the largest growth areas of the business, while progressively expanding into broader owned (1P) channel strategy as the function evolves.

The role is designed to create immediate leverage against priority business needs, while building toward a broader end-to-end channel strategy capability.


Key Responsibilities

Lead Translation of Channel Strategy into Scalable Enterprise Frameworks

  • Lead the translation of global channel strategy into clear, scalable frameworks adopted across markets 
  • Define and evolve: 
  • Ensure frameworks drive measurable business impact and are adaptable across diverse markets 
  • Enterprise growth levers across acquisition, conversion, and service 
  • Commercial guardrails and decision frameworks 
  • Channel roles and positioning 

Own and Evolve Marketplace (3P) Strategy (Initial Focus)

  • Co-own the strategic direction of aggregator/marketplace channels within the broader ecosystem 
  • Co-lead development of enterprise frameworks across: 
  • Influence senior stakeholders on marketplace strategy and investment decisions 
  • Solve complex, ambiguous business problems with broad impact across regions 
  • Service (end-to-end customer experience and fulfillment optimization) 
  • Conversion (advanced merchandising, pricing strategy, offer architecture) 
  • Acquisition (visibility, platform strategy, competitive positioning) 

Drive Channel Economics & Strategic Trade-Offs

  • Lead development of enterprise channel economics frameworks, including: 
  • Provide strategic recommendations that shape long-range planning and investment 
  • Partner with Finance and Analytics to influence high-impact business decisions 
  • Promotional and pricing strategy trade-offs 
  • Profitability, incrementality, and long-term value creation 
  • 1P vs 3P strategy and role clarity 

Shape Long-Term Owned (1P) Channel Strategy

  • Lead development of long-term owned channel strategy across app, web, and restaurant 
  • Influence enterprise direction on: 
  • End-to-end customer journey design 
  • Conversion optimization and personalization 
  • Digital and physical experience integration 
  • Integrate learnings across channels to inform a cohesive omnichannel strategy 

Build and Scale Global Playbooks

  • Own the development of global, enterprise-level playbooks that drive consistency and performance 
  • Ensure playbooks are scalable, forward-looking, and enable markets to operate with greater sophistication 
  • Establish best practices that influence long-term capability building across regions 

Influence Cross-Functional and Senior Stakeholders

  • Partner closely with senior leaders across: 
  • Markets
  • Finance, Brand, and Operations 
  • Digital & Technology (D&T) 
  • Omnichannel Strategy & Growth 
  • Influence without authority in a highly matrixed environment
  • Drive alignment on strategic priorities and long-range objectives 

Lead High-Impact, Complex Workstreams

  • Lead ambiguous, high-priority initiatives with enterprise-wide impact by: 
  • Driving decisions and execution against unclear or evolving objectives 
  • Synthesizing inputs across multiple senior stakeholders 
  • Developing strategic hypotheses and solutions 
  • Structuring complex problems with limited precedent 

What This Role Owns

  • Enterprise channel strategy frameworks and long-range direction 
  • Marketplace (3P) strategy and evolution 
  • Channel economics and strategic trade-offs 
  • Development of scalable global playbooks 
  • Strategic influence across omnichannel ecosystem 
  • Key market partnership to scale strategy, tools & impact

What This Role Does NOT Own

  • Direct market-level execution 
  • Day-to-day campaign or media activation 
  • CRM / loyalty ownership 
  • Platform engineering or development 
  • Restaurant operations execution 

Qualifications: 

  • You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.
  • 10–12+ years of experience in ecommerce, marketplaces (3P), digital strategy, or related fields (QSR preferred) 
  • Demonstrated ability to operate independently in complex, ambiguous environments 
  • Proven track record of solving highly complex, cross-functional business problems 
  • Strong ability to influence senior stakeholders and drive strategic decisions 
  • Deep commercial acumen (conversion, AOV, channel economics, profitability) 
  • Experience shaping long-term strategy and enterprise-level frameworks 
  • Ability to move from ambiguity → structure → enterprise impact 

Salary Range: $142,500 to $150,840 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.