Who is Action Target?

Action Target has the creativity and drive to develop innovative new firearms training technology, the experience to properly apply that technology to solve today’s training problems, and the dedication to provide the best ongoing service and support in the industry! We are the best of the best. You should check out our YouTube page – see the amazing stuff we’re doing!

What’s in it for you?

A pretty cool industry where you will get to work with and interact with some very unique and cool customers.
Position works Monday through Friday, and regular business hours
Competitive wages.
A chance to grow in a positive working environment with an outstanding team and make a difference!
Outstanding Benefits-We offer benefits to fit everyone’s budget! All full-time employees have access to Health Benefits, Telehealth, Matching 401k, Tuition Reimbursement, PTO, and Paid Holidays.
Industry Perks- As a community of outdoor and shooting enthusiasts, we are passionate about our gear. Working with our industry partners we have obtained discounts for our employees on firearms, targets, optics, range passes, and many other products.

What will you be doing?

The Sales Development Representative (SDR) will identify modernization, services, and equipment sales opportunities across law enforcement and commercial shooting range facilities.

This role is highly execution focused. The SDR will review internal company records, identify people and facilities to contact, conduct high-volume outbound phone calls, and accurately document findings in the CRM. The goal is to uncover opportunities for sales and service needs and route those leads to the correct internal teams.

This is not a closing role. Success is measured by calls completed, information captured, and opportunities identified and documented. This role helps capture otherwise unseen opportunities by turning outbound outreach and structured data collection into actionable pipeline for Sales, Service, and Store Product teams.

Key Responsibilities

Identify outreach targets by reviewing internal records, past projects, and service data to prioritize aging and competitor-installed facilities
Execute high-volume outbound calls (40–60/day) to range operators, training staff, and facility managers to gather information
Conduct structured discovery conversations to determine facility age, equipment, operational issues, and upgrade plans
Document all findings in the CRM with accuracy and consistency, including contacts, facility details, and identified needs
Qualify and route opportunities to Sales, Service, or Store Product teams based on identified needs
Maintain and update a centralized opportunity tracker to support pipeline visibility and follow-up

Qualifications

Any relevant internship, sales experience, or customer-facing role
Comfortable making high-volume outbound calls
Strong attention to detail and organization
Basic experience with spreadsheets or CRM systems
Clear and professional communication skills

Performance Expectations

Outbound calls per day: 40–60
Completed conversations:10–20 daily
CRM records updated:15+ daily
Opportunities identified: 5–10 weekly