Position Purpose:

The Digital Marketing Specialist is responsible for developing, executing, and optimizing multi-channel digital marketing strategies for Andrew Wommack Ministries and Charis Bible College. This role supports key digital platforms – including email, social media, SMS, and web – to increase engagement, strengthen audience relationships, and maximize ministry impact.

Essential Duties:

• Develop and execute digital marketing strategies that support ministry goals, increase engagement, and enhance audience reach across channels.
• Manage assigned digital channels (email, social media, YouTube, SMS, or web), including content, planning, scheduling, publishing, or optimization.
• Conduct keyword, audience, or trend research to improve discoverability and performance across platforms.
• Monitor analytics to identify behavioral trends, gaps, and opportunities for improved performance to inform future strategy.
• Track and report on KPIs such as engagement rates, traffic sources, conversions, CTR, and audience growth.
• Stay current on changes in platform algorithms, policies, and digital marketing best practices.
• Partner with writers, designers, video teams, and ministry departments to produce compelling digital content.
• Provide strategic input on headlines, graphics, captions, copy, and content packaging to improve engagement.
• Perform additional duties as assigned.