HiringCafe
Posted 1d ago

Manager, Email & SMS

@ Jostens
View All Jobs
Minneapolis, Minnesota, United States
HybridFull Time
Responsibilities:Lead campaigns, Optimize automation, Collaborate cross-functional
Requirements Summary:Lead enterprise email and SMS marketing; manage campaigns, automation, analytics; 6+ years in email/SMS; Salesforce Marketing Cloud experience; collaborate with IT and Data teams.
Technical Tools Mentioned:Salesforce Marketing Cloud, ExactTarget, Marketing Automation, Web Analytics, Data Integration
Save
Mark Applied
Hide Job
Report & Hide
Job Description

MANAGER, EMAIL & SMS

HYBRID | ONSITE AT JOSTENS’ MINNEAPOLIS HEADQUARTERS 3 DAYS/WEEK

 
ABOUT YOU:
You are a data-driven digital marketer who thrives on building high-performing customer communication programs. As Manager, Email & SMS, you will lead enterprise-wide email and text marketing strategy and execution—driving subscriber growth, improving automation, and optimizing campaign performance across channels.
You bring strong expertise in marketing automation, personalization, segmentation, and digital operations, along with the ability to partner cross-functionally across Marketing, IT, Data Engineering, and external providers. This role is ideal for someone who enjoys balancing strategy with hands-on execution while influencing the future of customer engagement at scale.
 
YOU WILL:
 
  • Lead enterprise email and SMS execution. Manage planning, production, deployment, and resourcing for marketing campaigns across both channels.
  • Optimize marketing automation capabilities. Drive improvements through enhanced segmentation, personalization, automation, A/B testing, and platform feature adoption.
  • Advance SMS growth strategy. Develop initiatives to grow subscribers, increase engagement, and improve channel performance.
  • Partner cross-functionally on digital enablement. Collaborate with Marketing, IT, and Data Engineering teams to enhance marketing automation capabilities and campaign effectiveness.
  • Provide strategic channel expertise. Serve as a consultant to internal stakeholders on best practices, technical capabilities, and digital marketing trends.
  • Analyze and report campaign performance. Deliver weekly and monthly insights across email and SMS programs to business unit leaders and senior stakeholders.
  • Support landing page and campaign optimization. Advise on development needs, compliance requirements, and customer experience improvements across campaigns.
  • Maintain awareness of digital trends and tools. Develop a strong understanding of the competitive landscape, user experience expectations, and enterprise marketing technologies.
  • Develop. Manage and lead team of Email Developers and SMS Specialist.
  • Typical/expected % of overnight travel: Up to 5%
 
YOU HAVE:
 
  • Education. Bachelor’s degree in Marketing, Business, Technology, Computer Science, Business Information Systems, or a related field.
  • Email & SMS Marketing Experience. 6+ years of experience in email, SMS, and/or direct marketing.
  • Marketing Automation Expertise. Strong experience with Salesforce Marketing Cloud (ExactTarget) or similar customer communication platforms.
  • Digital Marketing Operations Knowledge. Deep understanding of email marketing, SMS marketing, segmentation, analytics, and database integrations.
  • Technical Systems Understanding. Familiarity with ecommerce platforms, IT systems, marketing service providers, and related digital channels.
  • Cross-Functional Collaboration Skills. Experience partnering with both technical and business teams to coordinate strategy and execution.
  • Data Integration Experience. Ability to manage and integrate complex customer data sources into marketing platforms.
  • Web & Tracking Knowledge. Familiarity with pixels, web analytics, and data-layer management practices.
  • Analytical Problem-Solving Skills. Strong ability to interpret campaign performance data and deliver actionable insights quickly.
  • Project & Priority Management. Proven success managing multiple competing priorities in fast-paced environments.
  • Adaptability. Comfortable navigating changing priorities, evolving business needs, and rapid execution timelines.
  • Collaborative Mindset. Energetic self-starter with strong communication skills across technical and non-technical audiences.
 
 
LOVE WHERE YOU WORK:
  • We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
  • We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
  • We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
  • We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 11 company paid holidays, and family paid leave. 
  • We care about your development. We support tuition reimbursement after 6 months of service.
  • We believe in pay transparency. The salary range is $ to $XX with annual bonus eligibility.
 
APPLICATION DEADLINE: June 30, 2026
 
ABOUT US:
Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here.
 
ALL ABOUT MARKETING
Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens!
 
AMERICANS WITH DISABILITIES ACT (ADA):
Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at [email protected] or (952) 830-3300.
 
Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.