• Design and produce visually compelling graphic content tailored for Instagram and Facebook 


• Design and produce visually compelling graphic content tailored for LinkedIn 


• Capture, edit, and produce high-quality video and photography content for Instagram Reels highlighting campus life, student engagement, faculty insights, and business-related themes 


• Demonstrate initiative in content execution and adhering to deadlines for content publishing  


• Leverage trends and current events that can be used by Quinnipiac to maximize engagement/reach on socials  
   

• Plan, schedule, and publish posts to the official Quinnipiac Schools and College channels  


• Accept and manage Instagram collaboration invites from pre-approved Quinnipiac-affiliated profiles to maximize visibility and engagement 
   

• Work directly with the social media team to align content with strategic objectives and campaign messaging developed by QU Marketing and/or Driven Media


• Adjust content approaches as needed based on performance metrics, platform trends, and feedback from campaign stakeholders


• Monitor and track competitor schools / programs on content and performance 

• Submit all created content to the team for review prior to posting to ensure alignment with university guidelines and standards 


• Maintain content consistency with Quinnipiac University’s brand identity, tone, and visual style 

• Additional marketing projects may be assigned as needed and as time allows 

• Strong understanding of Instagram, Facebook and LinkedIn and current social media best practices 


• Creative eye for content development and visual storytelling 


• Excellent communication and organizational skills 


• Ability to work independently while meeting strategic goals and deadlines (initiative) 


• Experience in video editing and graphic design tools (e.g., Adobe Premiere Pro, Canva, Final cut Pro, Capcut or similar) 


• Knowledge of, or experience with, university marketing or higher education communications is a bonus 

Collaboration *Use of Collaborative Content Tools*: 

The Social Media Specialist collaborates regularly with internal stakeholders and departments within Quinnipiac University and is a core member of the content creation team supporting the Schools and College social media presence. The Social Media Specialist plays a key role in ensuring content is both engaging and compliant with university branding and social media policies. 

Work Hours: 10-15 per week.

• Position is located off-campus: 3093 Whitney Avenue, near Whitney Village shuttle stop.