As part of our interview process and our commitment to building high-performing teams, we’ve partnered with The Culture Index Program to better understand work styles and team dynamics. To support this process, we kindly ask you to complete a brief survey as part of the application process when submitting your profile. It should take no more than 7 minutes, and there are no right or wrong answers. We appreciate your participation and look forward to learning more about how you might fit within our team!

Culture Index Survey: https://go.cultureindex.com/p/LauouB1ziX37SLflOm

The Dragon Shield story began in 1999, in the backroom of a Danish gaming store with a gamer who knew card game accessories could be better, and for over 20 years, Dragon Shield has been the market leader and standard bearer in high-quality sleeves. In 2024, we celebrated our 25th anniversary, but one thing has always remained the same: We are still gamers, and that is reflected in everything we do.

We are seeking a Senior Manager, Brand Voice, to capture the tone of voice for Dragon Shield across all key points of communication with consumers and partners. This role blends hands-on writing, editorial leadership, and brand strategy. You will define and protect the Dragon Shield voice, write and edit high-impact copy, and guide teams to deliver clear, confident, player-first language across marketing, product, packaging, website, trade merchandising, and internal communications.

In addition to a primary focus on Dragon Shield, this role will work with the Director of Global Communications for Collectivus on special projects across the broader company portfolio of brands.

Key Responsibilities:

Brand Voice Ownership & Strategy

Own and set the standard for Dragon Shield’s brand voice across all channels, including marketing, product, packaging, web, social, and internal communications
Turn brand strategy, positioning, and values into clear, usable voice principles and messaging frameworks
Develop, maintain, and evolve brand voice guidelines and tone systems as the brand grows with new consumers around the world.
Ensure our voice speaks to players with confidence and respect—whether they’re sleeving their first deck or competing at the highest level

Writing & Editorial Excellence

Write and edit high-impact copy for product launches, campaigns, brand storytelling, and major announcements
Set the quality bar through hands-on writing, sharp editing, and thoughtful, direct feedback
Bring clarity, confidence, and personality to technical or product-driven content
Further the rich lore of the Dragon Shield brand, extending storytelling into brand and product communications

Creative & Cross-Functional Leadership

Partner closely with Brand, Creative, Product, and Marketing teams to shape cohesive narratives
Serve as a trusted voice in creative reviews, sharpening ideas without over-policing creativity
Influence stakeholders with clear points of view grounded in brand principles and player insight
Work with key licensed and charitable partners to tell the story of collaboration between Dragon Shield and other organizations

Quality & Consistency at Scale

Review and audit copy across channels to ensure consistency, clarity, and quality
Build scalable processes for copy development, review, and approvals
Balance speed and craft in a fast-moving, product-driven environment without compromising voice integrity

Required Qualifications

10+ years of experience in brand voice, copywriting, or content strategy, including senior or leadership roles
Proven ability to define, own, and scale a brand voice across multiple channels
Exceptional writing and editing skills, with experience creating voice guidelines and messaging frameworks
Strong cross-functional collaboration skills and experience influencing creative and product stakeholders
Ability to bring clarity and personality to technical or product-driven content
Experience within gaming, tabletop, or player-focused consumer brands is a plus
Familiarity with both owned and licensed brands, with the ability to adapt communications accordingly.

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